London is more than just the UK’s capital. it’s a global hub for culture, innovation, and business. Among its thriving industries, sportswear companies have carved out a particularly influential niche. The demand for stylish, high-performance activewear continues to grow, driven by health-conscious lifestyles, hybrid work routines, and a booming fitness culture.
From renowned global giants like Nike and Adidas to rising UK-based disruptors like TALA and LNDR, London hosts a dynamic ecosystem of sportswear brands. Whether you’re a casual jogger in Hyde Park or a competitive athlete training at elite facilities, the right sportswear brand can make a world of difference in your performance, comfort, and confidence.
This blog presents the top 10 sportswear companies in London carefully selected for their quality, innovation, sustainability, and customer popularity. Each company showcases why London is a powerhouse in the global activewear market.
What Defines a Leading Sportswear Company in London?
Before exploring the top players, it’s essential to understand what truly sets leading sportswear companies apart in London’s competitive market.
Performance-Centric Design That Delivers Results
In a city where people cycle to work, do yoga during lunch breaks, and join running clubs in the evenings, performance matters. Brands that offer intelligent design features such as breathable mesh zones, anti-chafe seams, ergonomic tailoring, and four-way stretch fabrics are favoured by active Londoners.
From sports bras that provide both comfort and lift, to compression leggings that support muscle recovery, companies must ensure their clothing enhances both performance and endurance.
A Focus on Sustainability and Ethical Supply Chains
London consumers are becoming more environmentally conscious. Many top-rated sportswear companies in London now incorporate sustainability into their core business. This includes using recycled materials, plant-based dyes, minimal packaging, and ensuring ethical treatment of factory workers.
TALA and Adidas are great examples of brands integrating green practices into every level of production appealing to a growing segment of ethical buyers.
Seamless Blend of Fashion and Functionality
In an era where sportswear doubles as streetwear, the fashion quotient matters more than ever. Whether it’s Gymshark’s body-sculpting fits or LNDR’s minimalist chic, the best sportswear brands ensure their apparel is stylish enough to wear beyond the gym on the Tube, at brunch, or even at casual office settings.
Who Are the Top 10 Sportswear Companies in London?
1. Nike Town – “A Global Sportswear Icon in the Heart of the Capital”
Nike Town London is more than a store. it’s a fitness destination. Located at Oxford Circus, this flagship outlet spans four floors, offering an unparalleled range of Nike apparel, footwear, and tech-enabled services.
Customers can explore gear for every sport, from football and basketball to yoga and running. Nike also personalises footwear, hosts in-store workshops, and provides a digital shopping experience with product trials and styling sessions. This store exemplifies the brand’s “Just Do It” philosophy, fostering community and innovation.
Signature Offerings
Personalised athletic gear and immersive digital shopping experiences.
Ideal For
Athletes and trendsetters seeking premium and interactive fitness retail.
Pricing: £££ – Premium-level pricing with seasonal promotions available
- Website: www.nike.com/gb
- Phone: +44 (0) 2035431524
- Address: 236 Oxford Street, LONDON, London, W1C 1DE
Review: ★★★★★
“Fantastic layout, knowledgeable staff, and a huge selection. You feel like you’re entering a sports museum!”
2. Adidas London – “Sustainable Sportswear Meets High Street Innovation”
Adidas’ Oxford Street flagship blends modern architecture with environmentally responsible design. The store promotes Adidas’ sustainability mission through the Parley collection and showcases their latest gear in football, running, and athleisure.
Smart fitting rooms, product customisation, and athlete-hosted events make this one of the most forward-thinking sportswear companies in London. Visitors can interact with real-time tech that assesses fit and performance.
Product Innovation
Interactive fittings and eco-focused collections like Adidas x Parley.
Audience Favourite
Eco-conscious shoppers and runners who prioritise performance.
Pricing: ££ – Mid to high range depending on collection
- Website: www.adidas.co.uk
- Phone: +44 0113 868 4541
- Address: 425 Oxford St, London W1C 2PG
Review: ★★★★☆
“Loved the tech integration. The sustainability messaging really stood out to me.”
3. Gymshark – “The Community-Fuelled Fitness Brand”
Originally a D2C digital brand, Gymshark’s flagship store in Regent Street offers immersive retail with community events, influencer visits, and exclusive product drops.
The brand caters to strength-focused training, with high-quality compression fits and performance wear designed for mobility. Their in-store gym and workshops bring together London’s fitness community in a unique way that goes beyond shopping.
Strength in Style
Gym wear that supports heavy training while staying fashion-forward.
Urban Fit
Young athletes and weightlifters looking for functional and aesthetic pieces.
Pricing: ££ – Moderate to high pricing with regular limited drops
- Website: www.gymshark.com
- Phone: +44 121 295 0380
- Address: 165 Regent St, London W1B 4AD
Review: ★★★★☆
“Awesome atmosphere and super cool staff. Love the exclusive items you can’t get online.”
4. Castore London – “Engineered for Elite Performance”
Founded in the UK, Castore is designed for those who take sport seriously. The King’s Road store reflects the brand’s high-tech ethos, offering minimalistic yet luxurious gear engineered with precision.
Favoured by professional athletes, Castore apparel includes performance shirts, thermal layers, and kit collaborations with Formula 1 and Premier League teams.
High-Performance Craftsmanship
Advanced technical fabrics tailored for elite-level competition.
Serious Wear
Professional athletes and serious fitness enthusiasts seeking engineering-grade kit.
Pricing: ££££ – Premium tier with durable, pro-level gear
- Website: www.castore.com
- Phone: +44 20 3457 0670
- Address: 59 Brompton Rd, London SW3 1DP
Review: ★★★★★
“Best quality I’ve worn. The shirts keep shape and comfort after intense training.”
5. TALA – “Changing Activewear, Sustainably”
Founded by influencer Grace Beverley, TALA champions ethical fashion by offering stylish and size-inclusive pieces made from upcycled materials. Though primarily online, their London pop-ups are a hit with the Gen Z crowd.
Their collections include seamless leggings, sports bras, and loungewear that are as kind to the planet as they are to your wallet.
Eco-Fashion Blend
Sustainable activewear without sacrificing trend and performance.
Consciously Made
Ethical shoppers looking for affordable and environmentally friendly fitness wear.
Pricing: ££ – Mid-range pricing with frequent discounts
- Website: www.wearetala.com
- Phone: +44 20 8133 0645
- Address: 4 Carnaby Street, London W1F 9PB
Review: ★★★★☆
“Love the sustainability message. The fit and feel are surprisingly luxurious for the price!”
6. LNDR – “Minimalist Athleisure, Made in London”
LNDR is a London-based brand known for combining simplicity, technical design, and ethical manufacturing. Their collections appeal to the busy urbanite who wants gym wear that transitions seamlessly into everyday wear. Their fabrics are sustainably sourced and engineered for maximum breathability and longevity.
Urban Simplicity
Streamlined design with performance-focused features for busy lifestyles.
Everyday Transitions
City professionals who move from office to workout without outfit changes.
Pricing: £££ – Slightly above average but built for long-term use
- Website: www.lndr.com
- Phone: +44 20 3848 3180
- Address: 31A Corsham St, London, N1 6DR
- Email: theexperts@lndr.com
Review: ★★★★☆
“Sleek, seamless, and fits perfectly. Great for travel and training!”
7. Sweaty Betty London – “Empowering Women Through Activewear”
Sweaty Betty is one of the UK’s most iconic women’s fitness brands, offering leggings, sports bras, outerwear, and even ski gear. Their stores often feature in-store classes and community events.
Founded in London, the brand continues to innovate with fit technology and bold prints, making it a top choice for women across the city.
Female-Focused Innovation
Fashion-forward designs paired with technical construction for women.
Feminine Performance
Women of all ages looking for functional, flattering activewear.
Pricing: £££ – Premium women’s activewear with member discounts
- Website: www.sweatybetty.com
- Phone: +44 020 7236 0229
- Address: Unit SU11, New Change, London EC4M 9AF
Review: ★★★★★
“The best leggings I’ve owned. Perfect support and fit for yoga and errands.”
8. Decathlon Surrey Quays – “Affordable Sports for All”
Decathlon is a one-stop shop for more than 70 sports, offering equipment and activewear at unbeatable prices. Their in-house brands (e.g., Domyos, Kalenji, Quechua) offer solid value for money.
The Surrey Quays location is among the largest in the UK, with product test zones and expert staff to guide new athletes and families.
Sports Variety Centre
Affordable solutions for nearly every sport under one roof.
Cost-Effective Gear
Families, students, and casual athletes looking for budget-friendly gear.
Pricing: £ – Budget-friendly and beginner-accessible
- Website: www.decathlon.co.uk
- Phone: +44 020 4529 7132
- Address: 9 Maritime St, London SE16 7FU
Review: ★★★★☆
“Great value and wide selection. Ideal for trying out a new sport without overspending.”
9. Rhino Teamwear – “Built for Teams, Trusted by Institutions”
Rhino is a leading provider of custom teamwear in London, supplying schools, universities, and rugby clubs. They offer bespoke kits with custom logos, embroidery, and colours. Known for their durability, Rhino’s products are built to last through tough seasons and constant wear.
Custom Kit Craft
Tailor-made kits with professional-grade materials and design control.
Group Gear Experts
Clubs and schools needing coordinated, high-quality teamwear.
Pricing: ££ – Moderate pricing based on quantity and design complexity
- Website: https://rhino.direct/
- Phone: +44 117 300 3332
- Address: 22 Great James Street, London WC1N 3ES
Review: ★★★★☆
“Impressive attention to detail. Our team kits came out perfect!”
10.Kukri Sports – “Performance Teamwear, Customised for You”
Kukri Sports serves schools, colleges, and universities with high-quality, made-to-order sports kits. Their London operations provide hands-on service for branding, sizing, and ordering. With a strong UK-wide reputation, Kukri blends performance tech with bespoke design for large-scale teams.
Institution Kit Specialists
High-performance kits tailored to academic and competitive teams.
Bulk Fitters
Large organisations needing uniformed, cohesive kits at scale.
Pricing: ££ – Mid-range with volume-based discounts
- Website: www.kukrisports.co.uk
- Phone: +44 1772338899
- Address: 171 Brierley Rd, Walton Summit Centre, Preston PR5 8AH
- Email: contact@kukrisports.com
Review: ★★★★☆
“Reliable turnaround and high-quality fabrics. Our college uses them every year.”
London’s Top Sportswear Companies Compared
| Company | Best For | Known For | Ethical Focus | Price Range |
| Nike Town | All-round sportswear | Immersive retail & variety | Moderate | £££ |
| Adidas | Running & football gear | Innovation & eco initiatives | Strong | ££ |
| Gymshark | Gymwear & lifestyle | Youth branding & community | Moderate | ££ |
| Castore | Pro-level athletes | Premium fabrics & engineering | Emerging | ££££ |
| TALA | Sustainable fitness fashion | Upcycled materials & body-inclusivity | Strong | ££ |
| LNDR | Minimalist athleisure | Urban wear for professionals | Strong | £££ |
| Sweaty Betty | Women’s performance wear | Bum-sculpting leggings | Moderate | £££ |
| Decathlon | Budget-friendly variety | Equipment & clothing combo | Moderate | £ |
| Rhino Teamwear | Custom kits for clubs | Durable & personalised | Limited | ££ |
| Kukri | Institutional teamwear | Long-term contracts & fit | Limited | ££ |
How Do Sportswear Companies in London Balance Performance and Sustainability?
London consumers are becoming increasingly eco-aware. This has influenced how sportswear companies in London operate from sourcing raw materials to packaging and manufacturing processes. Top-tier brands have realised that sustainable business practices aren’t just ethical they’re also commercially viable.
Embracing Recycled and Organic Materials
Brands like TALA and Adidas lead by example, using recycled polyester, upcycled ocean plastic, and organic cotton in their collections. Not only do these materials reduce carbon emissions, but they also maintain performance and durability standards required by active lifestyles.
Minimising Waste Through Smart Manufacturing
Companies such as LNDR use seamless knitting and small-batch production to reduce fabric waste. Meanwhile, Kukri and Rhino offer made-to-order services, ensuring overproduction is avoided, especially in teamwear, where sizing and order quantities can be controlled upfront.
By integrating sustainability with performance, London-based sportswear companies are redefining what it means to be modern, responsible brands.
What Are the Latest Trends Among Sportswear Companies in London?
Fashion and function continue to evolve, especially in a trend-conscious city like London. Today’s sportswear companies must innovate continuously to stay relevant and appeal to dynamic customer needs. Some trends are shaping the next generation of activewear across the capital.
Athleisure That Transcends the Gym
Gone are the days when sportswear was only for the gym. Brands like Gymshark and LNDR are leading the athleisure revolution, designing pieces that blend gym functionality with urban fashion perfect for work-from-home routines, errands, and casual outings.
Inclusive Sizing and Body Positivity
TALA and Sweaty Betty are paving the way for size-inclusive ranges. Instead of focusing on a narrow athletic body type, they offer extended sizes that provide support, comfort, and style to a broader demographic of fitness lovers.
High-Tech Wearables and Smart Fabrics
Adidas and Nike are developing fabrics embedded with smart sensors that track movement, hydration levels, and temperature. While not yet mainstream, these innovations are already in pilot projects within London’s flagship stores.
These trends show that sportswear companies in London are not just following fashion they’re shaping it.
How to Choose the Right Sportswear Brand in London for Your Needs?
With so many excellent sportswear companies in London, it can be hard to know where to start. But choosing the right brand boils down to your goals, values, and budget.
Define Your Sport or Lifestyle Use
Not all brands are created equal. If you’re a powerlifter, Gymshark or Castore may serve you best. For yoga or pilates, Sweaty Betty or LNDR offers breathable, movement-friendly fabrics. Team sports players should explore Kukri and Rhino for bespoke options.
Consider Your Budget and Longevity Goals
Decathlon is ideal for beginners or budget-conscious shoppers, while Castore provides top-tier apparel built for professional wear and long-term use. Think of activewear as an investment buying quality can save money in the long run.
Align with Your Values
If sustainability matters, TALA and Adidas’ eco ranges should be at the top of your list. If you’re shopping for women’s gear with inclusive fits, Sweaty Betty excels. For tech lovers, Nike offers some of the most cutting-edge innovation in activewear.
By narrowing down your requirements, you’ll be able to find a sportswear company in London that feels like it was made for you.
Conclusion
London’s sportswear scene is rich with diversity, innovation, and style. From global flagships and disruptive startups to budget leaders and custom kit experts, sportswear companies in London cater to every lifestyle and sporting need.
Whether you’re eco-conscious, fashion-forward, or performance-driven, there’s a perfect brand waiting for you in the city. Explore the options, try different fits, and elevate your fitness journey with gear that’s made for London living.
FAQs About 10 Sportswear Companies in London
What is the best women’s sportswear company in London?
Sweaty Betty leads with its female-focused collections, in-store events, and inclusive sizing.
Where can I buy quality sportswear on a budget in London?
Decathlon offers high-quality sportswear and gear for a wide range of sports at affordable prices.
Are there eco-friendly sportswear brands in London?
Yes, TALA and Adidas are top choices for sustainability-focused consumers.
What sportswear company has the best in-store experience in London?
Nike Town London provides an immersive, interactive, and personalised shopping environment.
Which brand is best for professional athletes?
Castore is engineered specifically for elite-level performance and is used by professionals.
Can I customise teamwear in London?
Rhino Teamwear and Kukri Sports are specialists in bespoke sports kits and custom branding.
Is there a good local brand for fashionable gym wear?
LNDR offers sleek, fashion-forward activewear designed and produced in London.