London is rapidly establishing itself as a leading global centre for immersive technologies. With the continued rise of virtual and augmented reality applications across industries, the city is now home to some of the most innovative virtual reality companies in the world.
These companies are redefining what immersive technology can achieve, creating advanced VR solutions across industries like gaming, education, corporate training, healthcare, and digital marketing.
This guide introduces ten of the most reputable virtual reality companies in London, highlighting the services they offer, the industries they serve, and the trends shaping their future. Whether you’re a business looking to integrate VR into your operations or simply curious about the London tech scene, this article offers a comprehensive overview.
What Makes London a Hub for Virtual Reality Innovation?
London’s appeal to virtual reality companies lies in a combination of creative talent, robust infrastructure, and access to funding. The city boasts a thriving tech ecosystem supported by some of the world’s top universities, research institutions, and creative agencies. Its multicultural environment attracts professionals from all over the globe, encouraging diverse approaches to immersive technology.
The presence of accelerator programmes, investor interest, and government grants has made London a natural destination for startups and scale-ups in the VR space.
As businesses across the UK and Europe look to adopt immersive solutions, London-based companies are well-positioned to serve both local and international markets. The city’s strong media, gaming, and design heritage further reinforces its position as a creative and technological powerhouse.
Which Are the Top 10 Virtual Reality Companies in London?
1. Improbable – Powering the Future of the Metaverse
Improbable stands at the forefront of building expansive virtual environments and driving the next wave of Metaverse innovation. Founded in London, the company creates the infrastructure needed to power persistent, multiplayer environments capable of hosting thousands of users in real time.
Their flagship platform, M², is built for interoperability and has gained traction with governments, defence organisations, and entertainment studios worldwide. Rather than developing consumer-facing apps, Improbable focuses on building the frameworks and simulation tools that enable others to create next-generation immersive experiences.
The company is backed by major venture capital and is often seen as a foundational player in shaping the future of the Metaverse. Its technology is particularly well-suited for massive online social platforms, military simulations, and virtual defence training programmes. Improbable’s commitment to scalability and realism sets it apart in the VR infrastructure space.
Core Expertise
Multiplayer simulation architecture and spatial computing
Ideal Use Case
Metaverse infrastructure and national-scale virtual experiences
Pricing: Custom pricing for enterprise and government-level projects
- Website: https://improbable.io
- Phone: +44 (0)20 7430 5200
- Address: 10 Bishops Square, London E1 6EG
- Email: contact@improbable.io
Review: ★★★★★
“We partnered with Improbable to explore Metaverse-scale environments. The tech is years ahead of anything else we’ve seen.”
2. Arcade Ltd – Augmented and Virtual Reality That Connects People
Arcade Ltd is an award-winning immersive experience agency that blends creativity with cutting-edge technology to produce compelling AR and VR solutions. Based in London, Arcade specialises in helping cultural institutions, retail brands, and public spaces deliver memorable digital experiences.
Their work often focuses on storytelling in the physical world, using mobile AR and headset-based VR to bring places and ideas to life. Clients include the National Gallery, SKY, and BBC, all of whom have trusted Arcade to deliver projects that are interactive, inclusive, and impactful.
With a background in digital theatre and design, the team brings a strong artistic perspective to every experience they create. Arcade’s strength lies in using immersive tech not just to entertain but to educate and connect communities in meaningful ways.
Creative Focus
Real-world storytelling enhanced through spatial computing and AR/VR
Best Fit
Cultural engagement, museums, public installations, and retail experiences
Pricing: Custom project pricing; generally starts around £20,000+
- Website: https://arcade.ltd
- Phone: +44(0) 203 355 5084
- Address: 1UP Studios, 32 Great Sutton Street, London, EC1V 0NB
- Email: hello@1upstudios.tech
Review: ★★★★☆
“Arcade helped us create a deeply engaging AR installation for our exhibition — it was beautifully crafted and truly immersive.”
3. Fracture Reality – Enterprise Collaboration in Mixed Reality
Fracture Reality is a London-based immersive technology company specialising in real-time 3D collaboration for enterprise clients. Their flagship platform, JoinXR, brings together teams in shared holographic environments where users can interact with data, CAD models, and virtual tools in real time.
Built on Microsoft’s HoloLens and Mesh platforms, JoinXR is tailored for industries like engineering, construction, and energy, helping organisations streamline project reviews, design approvals, and remote collaboration.
Fracture Reality focuses on delivering high-performance, secure, and scalable mixed reality solutions that can be integrated into existing enterprise systems.
Their technology reduces the need for physical meetings while boosting productivity and design accuracy across distributed teams. Known for their innovation and technical rigour, Fracture Reality is at the forefront of MR-enabled enterprise transformation.
Core Capability
Mixed reality collaboration environments for enterprise teams
Best Use Case
Remote visualisation and 3D data interaction in engineering workflows
Pricing: Custom pricing based on user volume and deployment scope
- Website: https://fracturereality.io
- Phone: +44 (0)20 3870 4470
- Address: 70 Wilson Street, London EC2A 2DB
- Email: info@fracturereality.io
Review: ★★★★★
“JoinXR made remote design sessions seamless we saved time, improved accuracy, and reduced travel significantly.”
4. Inition – Turning Concepts Into Immersive Realities
Inition is one of London’s most established immersive technology studios, with a deep portfolio spanning VR, AR, haptics, and projection mapping. Based in Shoreditch, they cater to clients in marketing, education, healthcare, and entertainment, designing custom interactive experiences that bring complex ideas to life.
From full-scale event installations to headset-based training tools, Inition blends creativity with technical skill to deliver projects that both inform and inspire. Their team includes hardware specialists, 3D artists, and software developers who work together to bring immersive concepts into reality.
Inition has worked with brands like Adidas, Intel, and Audi, creating everything from virtual test drives to augmented art shows. Their studio also offers a demo space, allowing clients to experience cutting-edge tech before committing to a project. Few virtual reality companies in London offer such a broad and versatile service set.
Core Offering
Immersive installations combining haptics, AR, and VR
Best Use
Experiential marketing, trade shows, and interactive demos
Pricing: Tailored quotes; projects usually start at £15,000+
- Website: https://inition.co.uk
- Phone: +44 (0)20 7377 2949
- Address: 23 Curtain Rd, Shoreditch, London EC2A 3LT
- Email: hello@inition.co.uk
Review: ★★★★☆
“Inition brought our event to life in a way that had our customers talking for weeks.”
5. Figment Productions – Crafting Worlds That Captivate
Figment Productions is a creative studio based in Guildford, serving London clients with a flair for theatrical and family-focused immersive experiences. Their expertise spans interactive media, VR ride design, museum exhibits, and training simulations. With a strong foundation in animation and real-time rendering, Figment creates content that is both educational and entertaining.
Their work has been featured in theme parks, visitor centres, and cultural spaces across the UK and Europe. Clients include Merlin Entertainments and LEGOLAND, showcasing their ability to handle large, complex, and highly visual projects.
Figment is one of the few VR companies that expertly combine storytelling, technical artistry, and commercial appeal in one cohesive offering. For businesses looking to captivate audiences in physical spaces with digital experiences, Figment Productions is a trusted name.
Creative Direction
Virtual environments and themed entertainment
Most Suitable For
Attractions, museums, and family-friendly installations
Pricing: Project-based pricing; starts at £10,000
- Website: https://figmentproductions.co.uk
- Phone: 01483 829591
- Address: Figment Productions Tannery Studios Tannery Lane Send Surrey GU23 7EF
- Email: info@figmentproductions.co.uk
Review: ★★★★☆
“Their team brought our creative vision to life. The VR experience was visually stunning and family-friendly.”
6. Future Visual – Building the Future of Immersive Learning
Future Visual is a VR company that develops bespoke training and collaboration platforms designed to transform how organisations learn and communicate. Their flagship product, VISIONxR™, enables businesses to create virtual environments for real-time meetings, remote learning, and scenario-based simulations.
With a client list that includes Lufthansa, PwC, and Sainsbury’s, the company is known for building scalable solutions for global teams. Future Visual focuses on measurable outcomes, particularly around knowledge retention, engagement, and cost reduction.
Their platform supports multiple users, realistic avatars, and detailed environments, making it ideal for training in safety-critical sectors. With a balance of strategic thinking and hands-on technical skills, Future Visual remains one of the most practical VR solution providers in the UK.
Niche Skillset
Multi-user training platforms for enterprise learning
Strongest Value
Immersive remote collaboration and virtual classroom environments
Pricing: Licencing-based model with optional custom add-ons
- Website: https://futurevisual.com
- Phone: +44 (0)1273 923770
- Address: Brighton, serving Greater London
- Email: info@futurevisuals.co.uk
Review: ★★★★★
“We saw an immediate increase in engagement with Future Visual’s virtual training rooms. Invaluable for our remote workforce.”
7. Make Real – Serious Learning Through Immersive Play
Make Real develops engaging learning tools using VR and AR, helping businesses improve employee performance through immersive, gamified experiences. Based in Brighton, they frequently serve clients in London’s finance, engineering, and telecommunications sectors.
Their work blends instructional design with cutting-edge 3D graphics to produce simulations that feel like games but deliver real learning outcomes. Make Real focuses on impact each project is designed to improve specific metrics such as retention, engagement, or safety compliance.
Their expertise is particularly valuable for industries with high-risk environments, like construction or utilities. Known for their ethical approach and user testing methods, Make Real is a leader in behaviour-driven VR learning in the UK.
Expertise Area
Gamified VR learning and enterprise education tools
Optimal For
Training simulations that boost retention and safety compliance
Pricing: Custom proposals; entry-level packages from £20,000
- Website: https://makereal.co.uk
- Phone: +44 (0)1273 921520
- Address: Brighton Digital Exchange, Brighton BN1 4GQ
- Email: info@makereal.co.uk
Review: ★★★★☆
“Our training modules are now engaging and results-driven. Make Real delivered exactly what we needed.”
8. Dimension Studio – Digital Humans for a Virtual World
Dimension Studio is internationally recognised for its leadership in volumetric video capture and real-time 3D human rendering. Their studio has become a go-to for major entertainment brands, fashion labels, and virtual concert producers who require hyper-realistic avatars and performances.
From capturing sports stars for broadcast to designing virtual fashion shows for Vogue, Dimension’s work pushes the boundaries of what’s possible in digital human realism. They use Microsoft’s Mixed Reality Capture system to ensure incredibly detailed motion and expression.
These assets can be used in AR, VR, and virtual production environments. Few companies match their production quality, making them a global leader in volumetric storytelling.
Technological Lead
Volumetric capture and hyperrealistic avatars
Best Application
High-end media, virtual fashion, and virtual events
Pricing: High-end studio; pricing on request
- Website: https://dimensionstudio.co
- Phone: +44 (0)20 7096 0400
- Address: 71-75 Shelton Street, London WC2H 9JQ
- Email: info@dimensionstudio.co
Review: ★★★★★
“The detail in the volumetric capture was phenomenal Dimension helped us deliver a show-stopping experience.”
9. Neutral Digital – Immersive Journeys in Travel and Aviation
Neutral Digital focuses on creating immersive VR and AR experiences tailored to the needs of the aviation and travel industries. Their solutions are used to improve pre-sale experiences, aircraft configuration, and in-flight entertainment. The company works with global brands like British Airways, helping bring clarity and emotion to customer decision-making.
Their digital twins and virtual environments replicate real-world spaces, allowing customers to explore aircraft cabins or hotel rooms in VR before booking. The team combines deep UX design with immersive storytelling to create tools that enhance brand trust and customer satisfaction. For brands in the hospitality or aviation space, Neutral Digital is a top-tier creative partner.
Sector Focus
Travel tech and customer journey visualisation
Most Effective Use
Sales enablement and product visualisation in aviation and travel
Pricing: Custom based on scope and travel vertical
- Website: https://neutral.digital
- Phone: +44 (0)20 3871 3510
- Address: Camden, London NW1
- Email: studio@neutral.digital
Review: ★★★★☆
“Neutral’s immersive visuals helped boost our bookings. The virtual cabin explorer was a customer favourite.”
10. Happy Finish – Where Creativity Meets Technology
Happy Finish is a digital content agency that creates immersive brand experiences through a mix of VR, AR, and MR. Headquartered in London, their global client list includes Nike, Ford, and Coca-Cola. The team blends creative strategy with advanced 3D design to deliver campaigns that work across platforms from mobile AR filters to full VR retail environments.
What sets Happy Finish apart is its balance between art and technology, making them particularly effective in brand storytelling and marketing. They often integrate CGI, photogrammetry, and real-time rendering into their immersive campaigns. Their work is ideal for companies looking to drive engagement with bold, interactive visuals.
Innovation Area
Mixed reality content for global brand campaigns
Perfect Fit
Creative marketing, advertising, and digital storytelling
Pricing: Varies by campaign size; minimum engagement starts at £15,000
- Website: https://happyfinish.com
- Phone: +44 (0)20 7684 7167
- Address: 1st Floor, 6–8 Bonhill Street, London EC2A 4BX
- Email: london@happyfinish.com
Review: ★★★★★
“They understood our brand instantly and created a standout AR experience that boosted social engagement.”
What Services Do These VR Companies Typically Offer?
Virtual reality companies in London are known for offering highly specialised and diverse services. While each company has its niche, most of them provide end-to-end development support, from ideation and prototyping to final deployment. These services often include custom VR application development, 3D modelling, immersive content creation, and user experience design.
Many studios also deliver interactive simulations, virtual environments, and digital twins that are used in sectors such as training, healthcare, construction, and education. Additionally, some firms have a strong focus on augmented and mixed reality, providing blended experiences that combine the physical and digital worlds.
Enterprise clients frequently turn to these companies for solutions that enhance employee training, improve safety protocols, or increase customer engagement through immersive storytelling.
Which Virtual Reality Company in London Specialises in Gaming?
When it comes to gaming and entertainment, REWIND has made a name for itself through its immersive storytelling projects and collaborations with global media brands. The company blends cinematic visuals with interactive elements to create memorable virtual reality experiences.
Improbable, meanwhile, focuses on the infrastructure that powers large-scale multiplayer gaming. Their SpatialOS technology has been instrumental in building persistent virtual worlds, particularly in the growing Metaverse landscape. While not a traditional gaming studio, their contribution to the VR gaming space cannot be overstated.
Dimension Studio also plays a key role in this area. With its expertise in volumetric video and virtual humans, it provides the assets and content required for high-end VR games and interactive experiences.
Are There VR Companies in London Focused on Corporate or Enterprise Solutions?
Yes, several London-based VR companies focus specifically on enterprise-level solutions. Masters of Pie is a prime example, offering VR collaboration tools designed to integrate with existing design and engineering software. Their platforms enable real-time collaboration in virtual environments, making them ideal for manufacturing and automotive industries.
Future Visual is another notable name, delivering immersive training experiences for corporate clients. Their work has helped companies onboard employees, simulate real-world scenarios, and conduct remote training sessions with high engagement rates.
Make Real, while slightly outside of London, also provides valuable solutions for financial institutions, construction firms, and government organisations. Their VR simulations help staff safely practice tasks, learn procedures, and engage in realistic learning environments without risk.
How Do London-Based VR Companies Support Immersive Experiences?
Immersive experience creation is at the heart of what many of these companies do. Through the use of spatial audio, real-time rendering, interactive storytelling, and haptic feedback, they bring digital worlds to life in meaningful ways.
Companies like Happy Finish and Inition are particularly adept at building experiences that blur the line between art and technology. Whether it’s a VR art installation, a retail activation, or a museum exhibit, these studios deliver emotionally compelling content that captivates audiences.
By understanding how users interact with digital environments, these companies design intuitive and visually striking experiences that go beyond passive viewing, offering full sensory engagement.
What Trends Are Driving Growth in London’s Virtual Reality Market?
Several key trends are fuelling the growth of the VR sector in London. One major development is the increasing demand for XR solutions in enterprise settings, where businesses are seeking new ways to train, collaborate, and engage remotely. The introduction of 5G networks has also enabled faster and more reliable delivery of VR content, particularly for mobile and cloud-based applications.
Another important trend is the integration of artificial intelligence into VR platforms, which allows for more adaptive and intelligent virtual environments. Companies are also experimenting with the Metaverse, developing interconnected virtual spaces for work, education, and entertainment.
Dimension Studio’s work in volumetric video and Improbable’s focus on persistent virtual worlds reflect how London companies are shaping the next generation of digital interaction.
How Can You Choose the Right VR Company for Your Business in London?
Choosing the right virtual reality partner begins with clearly defining your goals. Are you looking for a training simulation, an interactive experience for your brand, or a custom-built VR application? Once you know what you need, consider the company’s portfolio, client base, and technical capabilities.
It’s important to look for teams that have worked on projects similar to yours. Experience in your industry can make a significant difference in the final product. Also, assess how the company communicates, its creative approach, and how scalable its solutions are. A reliable partner will be transparent about costs, timelines, and deliverables.
Many companies offer initial consultations or discovery sessions take advantage of these to determine if the team aligns with your vision.
What Is the Future of Virtual Reality Companies in London?
The future looks promising for virtual reality companies in London. With increasing interest from both the public and private sectors, investment in immersive technology is likely to accelerate. Educational institutions are also beginning to integrate VR into curricula, further increasing demand for content and applications.
With the line between digital and physical experiences becoming increasingly seamless, London’s VR studios are poised to remain at the cutting edge of immersive innovation. Whether through entertainment, education, or enterprise, these companies will continue to redefine how we see and interact with the world around us.
Conclusion
London continues to stand out as a global leader in immersive technology, thanks to a thriving ecosystem of virtual reality companies that blend innovation with creativity. Whether you’re seeking enterprise training tools, interactive brand experiences, or Metaverse-scale platforms, the city offers world-class talent and expertise. These top 10 VR companies in London each bring a unique strength to the table, helping shape the future of how we work, learn, and connect in virtual spaces.
FAQs About Virtual Reality Companies in London
What industries are most likely to benefit from VR in London?
Sectors such as education, construction, healthcare, and retail are increasingly adopting VR for training, design, and customer engagement.
Can small businesses afford VR solutions?
Many studios offer scalable and modular packages, allowing even small companies to benefit from immersive technologies within their budgets.
Do London VR companies offer remote collaboration tools?
Yes, several companies specialise in creating VR platforms that support remote teamwork and training, especially for global workforces.
Are these companies involved in Metaverse development?
Companies like Improbable are deeply involved in Metaverse infrastructure, while others create content that contributes to immersive online environments.
How long does a typical VR project take?
Project duration varies, but most VR projects take anywhere from four weeks to six months, depending on complexity.
Do these companies provide support after deployment?
Yes, many VR companies in London offer ongoing support, updates, and performance monitoring after a project is launched.
Are there options for education-focused VR content?
Several companies, including Make Real and Future Visual, offer solutions designed specifically for learning and educational engagement.