London’s reputation as a cultural capital demands ticketing solutions that are efficient, innovative, and dependable. From sold-out concerts at The O2 to independent plays in Soho, the city hosts a remarkable range of events that rely heavily on streamlined ticketing systems.
As the events industry rebounds post-pandemic and audiences return with enthusiasm, ticketing companies have become central to connecting organisers and attendees in smarter, more seamless ways.
For event planners, venue owners, and promoters, choosing the right ticketing partner is a decision that can make or break an event. This article explores the top ticketing companies in London and dives into what makes them successful along with current trends shaping the industry.
Who Are the Top 10 Ticketing Companies in London?
1. Ticketmaster – “The Giant Behind the Biggest Gigs”
Ticketmaster is one of the most dominant names in the global ticketing industry and has a well-established presence in London. Its platform powers events in the capital’s most iconic venues including The O2 and Wembley Arena.
Known for its robust infrastructure, Ticketmaster can handle enormous traffic loads during high-demand ticket drops. It offers smart ticketing with digital entry, anti-fraud protection, and verified resale options.
Organisers benefit from marketing reach, powerful analytics, and multi-channel distribution. The user experience is streamlined across mobile and desktop platforms. Despite criticism around fees, it remains the go-to provider for large-scale entertainment events.
Specialty
High-volume ticketing and major venue logistics
Best For
Stadium concerts, global tours, and sporting events
Pricing: Varies per event; typically 10–15% service fees
- Website: https://www.ticketmaster.co.uk
- Phone: 0333 321 9999
- Address: 30 St John Street, London, EC1M 4AY, United Kingdom
- Email: Use contact form on the website
Review: ★★★★☆
“Reliable for big events and easy to use, though fees can be steep.”
2. Eventbrite – “From Pop-Ups to Conferences, All in One Place”
Eventbrite is a flexible ticketing platform popular with London’s business and creative event organisers. Its easy-to-use dashboard allows for fast event creation and ticket sales across multiple channels. It caters to small workshops as well as large conferences and provides useful features like real-time analytics and email marketing tools.
Virtual events are fully supported through integrations with Zoom and other platforms. The platform also offers ticket scanning apps and access management tools. For free events, Eventbrite remains a cost-effective solution. Its modern design and scalability make it suitable for both casual and professional organisers.
Area of Expertise
Professional events and virtual integrations
Most Suitable For
Workshops, conferences, and hybrid functions
Pricing: Free for free events; ~6.95% + £0.59 per paid ticket
- Website: https://www.eventbrite.co.uk
- Address: 6th Floor, 100 Grays Inn Road, London WC1X 8AL, UK
Review: ★★★★☆
“Great for managing both online and offline events with minimal hassle.”
3. See Tickets – “Trusted by Theatres, Loved by Fans”
See Tickets is a well-established platform that serves London’s theatre, live music, and cultural event organisers. Its interface allows for detailed seat selection, custom branding, and flexible delivery options including e-tickets and postal delivery. It partners with many major venues and offers promotional tools for increasing event visibility.
Organisers appreciate the platform’s reliability and responsive customer service. It supports a full range of ticket types and access levels, suitable for complex venue layouts. The platform also allows integration with artist websites and social media channels. It continues to be a favourite for event-goers seeking arts and entertainment tickets.
Key Focus
Arts, theatre, and live performance ticketing
Ideal For
Plays, musicals, exhibitions, and comedy shows
Pricing: Varies based on event and organiser agreement
- Website: https://www.seetickets.com
- Phone: 0871 220 0260
- Address: 17-19 Cockspur St, London SW1Y 5BL, UK
- Email: info@seetickets.com
Review: ★★★★☆
“Solid platform for theatre-goers and smooth ticket selection process.”
4. Skiddle – “Where Club Nights and Festivals Come to Life”
Skiddle is a leading ticketing company in the UK, especially known for supporting nightlife, festivals, and student events. Its audience is mostly under 35, and its app and website are built with mobile-first functionality in mind. Skiddle includes discovery features, resale options, and entry scanning tools for event organisers.
With integrations to Spotify and Apple Music, it connects fans with events they’ll likely enjoy. The platform also offers flexible payment options and marketing support. For organisers, it’s affordable and efficient, especially in the independent scene. Users value its transparency and fast digital ticket delivery.
Signature Strength
Nightlife and youth-centric ticketing solutions
Preferred By
Clubs, DJs, multi-day festivals, student events
Pricing: Booking fees typically added to ticket price; organiser fees vary
- Website: https://www.skiddle.com
- Phone: 03333 010101
- Address: 1 Church Street, Preston PR1 3BQ, UK
- Email: support@skiddle.com
Review: ★★★★☆
“I always use Skiddle for promoting DJ nights — it’s fast and intuitive.”
5. DICE – “No Bots, No Scalpers, Just Real Fans”
DICE is an app-based ticketing company gaining popularity in London’s independent music and arts scenes. Its standout feature is the anti-resale model that prevents ticket scalping, ensuring tickets go to real fans. All ticketing happens through the DICE app, which supports waitlists, refunds, and real-time updates.
For organisers, it offers tools to engage fans directly and monitor event performance. The design is sleek and the experience is seamless for both buyers and sellers. Artists benefit from controlled distribution and analytics. DICE is ideal for intimate gigs and emerging brands looking to create a loyal audience.
Core Skill
App-based, anti-scalping mobile ticketing
Best Suited To
Small gigs, underground music, and experiential events
Pricing: Transparent booking fees included in final ticket price
- Website: https://www.dice.fm
- Phone: Not publicly listed
- Address: 98 De Beauvoir Rd, London N1 4EN, UK
- Email: help@dice.fm
Review: ★★★★★
“I trust DICE for my gigs — no scalping and a super clean app interface.”
6. Gigantic – “Straightforward Ticketing Without the Fuss”
Gigantic is an independent UK ticketing company that offers a clean and practical solution for live events, theatre, and comedy. It has built strong relationships with venues and promoters across London, particularly in the indie and mid-sized market.
The platform is known for its user-friendly design and fast transaction process, making it easy for attendees to browse and book. Gigantic supports e-ticketing and offers postal delivery when needed. Organisers benefit from a simple backend, flexible payment options, and responsive support.
With minimal distractions and no unnecessary features, it appeals to both first-time organisers and seasoned professionals. The focus remains on speed, simplicity, and reliability.
Key Offering
Independent, no-frills event ticketing
Most Fitting For
Mid-size gigs, stand-up shows, indie tours
Pricing: Booking fees added to tickets; organiser pricing available on request
- Website: https://www.gigantic.com
- Phone: 0115 807 7900
- Address: 25 High Pavement, Nottingham NG1 1HF, UK
- Email: customerservices@gigantic.com
Review: ★★★★☆
“Easy checkout and no nonsense — just a smooth experience every time.”
7. Ticketweb – “Powered by Ticketmaster, Built for Indie Events”
Ticketweb is a Ticketmaster-owned platform tailored specifically for grassroots and independent event organisers. It delivers the infrastructure of a major brand with the agility required for smaller venues and promoters. The platform supports full event customisation, ticket scanning, guest list management, and data analytics.
Ticketweb also integrates easily with other marketing and ticketing tools, allowing organisers to promote events across multiple channels. It’s widely used for gigs at independent venues across London’s live music scene. While it offers fewer features than its parent brand, it’s more accessible and affordable for new or smaller events.
Main Capability
Flexible ticketing for emerging artists and small venues
Best Match For
Live gigs, showcases, pop-up events, indie festivals
Pricing: Pricing varies based on volume and contract
- Website: https://www.ticketweb.uk
- Phone: 0333 321 9990
- Address: 4 Pentonville Rd, London N1 9HF, UK
- Email: info@ticketweb.co.uk
Review: ★★★★☆
“A great option for grassroots shows easy to set up and manage online.”
8. WeGotTickets – “Low Fees, Big Impact for Small Events”
WeGotTickets has positioned itself as the go-to ticketing platform for smaller and community-based events. It’s especially popular with fundraisers, grassroots promoters, local venues, and cultural organisers across London.
The platform emphasises simplicity and cost-effectiveness, offering low booking fees and basic features that are easy to navigate. While it lacks the advanced tools of larger platforms, it delivers exactly what smaller organisers need dependable support, fair pricing, and easy access for attendees. WeGotTickets also promotes events via its newsletter and site listings, giving organisers an extra visibility boost.
Strong Point
Minimal-fee ticketing for local events and charities
Most Effective For
Community fundraisers, small venues, spoken word, open mics
Pricing: Typically 10% booking fee charged to customer
- Website: https://www.wegottickets.com
- Phone: Not publicly listed
- Address: 12 Kings Meadow, Osney Mead, Oxford OX2 0DP, UK
- Email: info@wegottickets.com
Review: ★★★★☆
“Perfect for local shows cheap, simple, and gets the job done.”
9. FIXR – “Student-Focused and Built for Nightlife”
FIXR is one of the fastest-growing ticketing companies in the UK, with a strong presence in London’s university and nightlife scenes. Designed for promoters and organisers of student events, FIXR offers real-time reporting, guest list tools, and an event discovery app. It integrates seamlessly with social media platforms, making marketing to younger audiences quick and effective.
FIXR also provides branded event pages and flexible pricing structures that appeal to both individuals and student societies. Organisers can collect attendee data and use built-in tools to increase event visibility. Its platform is clean, scalable, and built with mobile-first behaviour in mind.
Distinct Feature
Student-friendly ticketing with real-time insights
Ideal Events
Freshers’ week, nightlife events, campus-based parties
Pricing: Custom organiser pricing; booking fees paid by attendee
- Website: https://www.fixr.co
- Phone: +44 20 3700 0610
- Address: 9 Appold St, London EC2A 2AP, UK
- Email: team@fixr.co
Review: ★★★★☆
“Really useful for our uni events — easy to promote and track sales.”
10. Universe – “Control Every Detail of Your Event”
Universe, now owned by Ticketmaster, is a modern event ticketing platform built for organisers who want complete control over their event setup and branding. Popular in London for small-to-mid sized public events, workshops, and paid talks, it allows full customisation of event pages and ticket types.
Features include promotional codes, custom checkout forms, analytics dashboards, and mobile scanning tools. Universe also allows embedding ticketing directly into organisers’ websites. With a transparent pricing model and scalable backend, it’s ideal for those who want to manage every touchpoint in the event journey. The interface is intuitive and works well for both first-timers and pros.
Standout Functionality
Customisable ticketing for branded experiences
Event Fit
Talks, workshops, training events, private launches
Pricing: Free for free events; 2.5% + £0.50 per paid ticket
- Website: https://www.universe.com
- Address: 4 Pentonville Rd, London N1 9HF, UK
- Email: support@universe.com
Review: ★★★★☆
“Universe lets me control every detail perfect for niche professional events.”
What Should You Look For in a Reliable Ticketing Company?
Reliability in ticketing isn’t just about processing payments or printing digital passes. It’s about creating a frictionless journey for both the organiser and the attendee. A strong ticketing company ensures events launch smoothly, users can navigate purchases effortlessly, and access is managed securely at entry points.
Key indicators of reliability include a clean, intuitive booking interface, responsive support channels during high-traffic periods, and the flexibility to customise events based on audience needs. In a city as fast-paced as London, these features aren’t just luxuries they’re expectations. Providers who meet these criteria consistently earn the trust of repeat clients across entertainment, business, and arts sectors.
How Are Ticketing Platforms Evolving in the Digital Age?
The traditional model of paper tickets and manual bookings has rapidly become obsolete. Today, London’s ticketing landscape is defined by digital-first experiences that prioritise convenience, security, and data insight. Attendees are increasingly reliant on mobile ticketing, which eliminates queues and reduces environmental impact.
Platforms now offer integrated tools like real-time analytics, allowing organisers to track sales performance and adjust marketing strategies on the go. Artificial intelligence is being used to predict buyer behaviour, enhance event visibility, and personalise user experience based on preferences and past activity. For organisers, this represents not just a shift in tools, but in strategy where technology enhances planning and delivery.
Why Does Your Event Type Matter When Choosing a Ticketing Service?
Not all events are created equal and neither are the platforms that support them. A large-scale concert requires ticketing infrastructure capable of handling thousands of transactions per minute, while a community fundraiser might only need basic booking support with minimal fees. Matching your event type to the platform’s capabilities ensures efficiency and better audience experience.
Some ticketing companies in London specialise in specific sectors. For example, DICE is tailored for mobile users attending music events, while FIXR is a favourite among student promoters due to its flexible pricing and marketing tools.
Meanwhile, platforms like Eventbrite cater to both casual organisers and large enterprises, making them versatile for a range of functions. Understanding these nuances helps avoid overpaying for features you won’t use or underestimating the tech needed to handle demand.
Is There a Difference Between Local and Global Ticketing Providers?
London is unique in that it hosts both internationally backed ticketing firms and homegrown innovators. Global providers like Ticketmaster and Eventbrite bring extensive infrastructure, vast networks, and advanced technologies. However, they often come with rigid pricing structures and a one-size-fits-all approach that may not suit smaller or more niche events.
Local companies, on the other hand, understand the specific cultural and logistical needs of London audiences. They often provide greater flexibility in terms of pricing, branding, and customer support. For independent venues or first-time organisers, these local providers offer a personalised experience that global platforms can’t always replicate. Ultimately, the decision comes down to scale, budget, and the desired level of support.
How Can You Compare the Best Ticketing Services in One Place?
Comparing ticketing services isn’t just about cost. it’s about what you get for the price. While some platforms charge per ticket sold, others take a percentage of revenue or offer freemium models. Beyond pricing, important factors include ease of setup, mobile support, customisation options, and reporting tools.
For instance, Ticketmaster is ideal for stadium events due to its global recognition and infrastructure. Eventbrite excels in hybrid and virtual events, while See Tickets provides a robust interface for arts and theatre productions. DICE disrupts the space with mobile-only ticketing and no-resale policies, while WeGotTickets appeals to grassroots organisers with simplicity and low fees. Understanding your priorities whether it’s advanced analytics or low operational overhead helps you make an informed choice.
What Are the Emerging Trends in London’s Ticketing Scene?
The last five years have transformed ticketing in ways that seemed unlikely just a decade ago. London’s scene in particular has embraced innovation at a rapid pace. Contactless check-ins, biometric verification, and dynamic pricing models have become increasingly common at large events.
Sustainability is also gaining traction, with many companies phasing out physical tickets and moving to fully digital formats. In addition, AI-driven recommendations are being used to surface events tailored to user interests, improving discoverability and attendance rates. Platforms that adapt quickly to these trends are more likely to stay relevant and continue offering value in a crowded market.
What Makes London a Hub for Cutting-Edge Ticketing Innovation?
London’s diverse cultural ecosystem creates an ideal testing ground for innovation in ticketing. With events ranging from black-tie galas to underground music nights, providers are constantly pushed to refine their offerings.
The city’s high smartphone penetration, tech-savvy population, and entrepreneurial spirit have all contributed to a competitive market where only the best platforms thrive.
Moreover, the city’s position as a global business and entertainment centre attracts early adoption of international technology trends. This constant innovation ensures that London remains at the forefront of ticketing excellence and that both organisers and attendees benefit from world-class experiences.
Conclusion
With London’s event landscape as diverse as its people, selecting the right ticketing company depends on your event’s size, audience, and specific needs. From global giants like Ticketmaster to niche-friendly platforms like FIXR and WeGotTickets, each provider offers unique advantages.
The key is to prioritise reliability, audience reach, and tools that match your goals whether you’re planning a festival, a conference, or a local fundraiser. As the industry continues to innovate, working with the right ticketing partner can make all the difference in delivering a seamless, successful event.
FAQs About Ticketing Companies in London
What ticketing company is most trusted for major concerts?
Ticketmaster remains the go-to for large-scale concerts and sporting events due to its capacity and partnerships.
Are there budget-friendly options for small events?
Yes, platforms like WeGotTickets and Universe offer low-cost models suited for small organisers and non-profits.
Can I track ticket sales in real time?
Most modern platforms offer real-time analytics dashboards that let you monitor ticket performance and demographics.
Do all companies support mobile ticketing?
Nearly all top-tier companies now support mobile ticketing, with some like DICE operating exclusively via mobile.
What’s the difference between See Tickets and Skiddle?
See Tickets is strong in the arts and theatre sector, while Skiddle targets nightlife and festival promoters.
Is customer service reliable across platforms?
Support varies. Local providers often offer faster, more personalised service compared to larger global firms.
How do I integrate ticketing into my website?
Most platforms provide embeddable widgets or plugins for WordPress, Wix, and other CMS platforms.