In today’s ultra-competitive business environment, having a high-performing sales team can mean the difference between scaling success and stagnant growth. As London continues to be a global business hub, the demand for effective sales training solutions has never been higher. Companies are realising that hiring good salespeople isn’t enough the key is continuous training, coaching, and development.
Whether you’re an SME, a large corporate, or a startup, investing in a reputable sales training company can dramatically improve your team’s performance, client conversion rates, and revenue. In this blog, we explore the top 10 sales training companies in London, highlighting what makes them stand out, what industries they serve, and how to choose the right one for your organisation.
What Makes a Sales Training Company Stand Out in London?
The best sales training companies in London share a few common traits that make them industry leaders. First and foremost is their ability to deliver bespoke training programs. Unlike generic courses, these programs are tailored specifically to a company’s sales goals, market challenges, and internal processes. This customisation ensures relevance and real-world applicability.
Experienced trainers also play a critical role. Companies that hire coaches with proven sales backgrounds rather than just facilitators tend to deliver better results. These experts often bring in decades of field experience, from B2B selling to enterprise negotiations, offering insights that go beyond textbooks.
Moreover, London’s top firms integrate modern techniques such as behavioural science, AI-assisted assessments, and hybrid learning environments. With a focus on measurable outcomes like increased deal size or improved win rates, these companies offer training that actually drives performance, not just motivation.
Which Sales Training Providers in London Are Most Recommended?
A company’s reputation says a lot about its service. The sales training providers featured in this blog consistently receive excellent feedback across Google Business, LinkedIn, and client testimonials. They are known for their innovative content delivery, customer-first approach, and results-driven methods. These companies don’t just run workshops they partner with organisations to build lasting sales cultures.
Who Are the Top 10 Sales Training Companies in London?
1. Sandler Training London – “Reinventing Sales Through Behavioural Science”
Sandler Training London is one of the most well-established names in the sales training industry. Their methodology is rooted in behavioural psychology and focuses on transforming the habits and attitudes that drive sales performance. Rather than teaching surface-level tactics, they help salespeople adopt consistent, repeatable behaviours that lead to better results.
Their training covers the full sales cycle and is especially effective in improving qualification, objection handling, and closing. Sandler’s London team delivers both public and private workshops tailored to business size and sector.
With a focus on sustainability and long-term success, they are ideal for teams seeking a cultural shift in sales. They also offer management coaching and leadership training for sales leaders.
Specialty
Behavioural sales methodology and mindset transformation
Best For
Businesses seeking long-term sales culture change
Pricing: Custom packages based on program scope
- Website: https://www.sandler.com
- Phone: +44 20 3141 6100
- Address: 33 Cavendish Square, London W1G 0PW
- Email: london@sandler.com
Review: ★★★★☆
“The psychology behind their approach was a game-changer for our closing rates.”
2. MTD Sales Training – “Turning Sales Teams into Market Leaders”
With over two decades of experience, MTD Sales Training is a trusted provider for thousands of UK businesses. Based in Covent Garden, they offer both open and in-house sales training courses for all experience levels. Their strength lies in flexibility they customise training content to match your team’s industry, KPIs, and sales structure.
MTD also runs a CPD-accredited Sales Academy that offers blended learning, combining online resources with live instruction. Their trainers are experienced sales professionals who provide actionable techniques, not just theory. They also work with clients post-training to track improvements and ensure knowledge is applied. Their client list includes Virgin, Microsoft, and Barclays, indicating high trust across sectors.
Core Strength
Customisable programs combining digital and in-person learning
Best For
Companies looking for flexible, ongoing sales development
Pricing: Starting from £395 per person (open courses)
- Website: https://www.mtdsalestraining.com
- Phone: 0800 849 6732
- Address: 71–75 Shelton Street, London WC2H 9JQ
- Email: info@mtdsalestraining.com
Review: ★★★★☆
“We saw immediate changes in our team’s energy and structure. Worth every penny.”
3. Natural Training – “Where Sales Become Human Again”
Natural Training takes a unique, people-first approach to sales development. Instead of following rigid scripts, their training encourages authenticity, conversation, and emotional intelligence. Headquartered in Shoreditch, they work with sales teams to uncover their natural communication style and turn it into a competitive advantage.
Their immersive workshops include role-play, story-based selling, and live call coaching. Natural Training has helped teams from Sky, Vodafone, and Cisco build long-term client relationships through consultative selling.
Their programs are ideal for service-driven industries where trust and rapport are key. Known for their creative delivery and long-term results, they remain a go-to for companies wanting something different.
Expertise Area
Authentic, rapport-based sales coaching
Best For
Tech, media, and service firms focused on consultative selling
Pricing: Bespoke based on team and delivery method
- Website: https://www.naturaltraining.com
- Phone: +44 20 7043 1582
- Address: 3 Charlotte Road, London EC2A 3DH
- Email: hello@naturaltraining.com
Review: ★★★★★
“Their method helped our team connect with clients on a more personal level—and it worked.”
4. Richardson Sales Performance – “Driving Digital Sales Excellence”
Richardson is an internationally recognised sales performance company with a strong London operation. They specialise in digital sales enablement and use technology to optimise sales learning at scale. Richardson’s approach blends virtual simulations, AI insights, and personalised learning paths to transform large B2B sales teams.
Their clients typically include financial institutions, pharmaceutical giants, and global tech companies. Programs focus on skills like complex negotiations, consultative selling, and key account management.
Richardson is well-suited for enterprises looking for structured, scalable solutions. Their data-driven results help align sales behaviour with business objectives, improving both revenue and retention.
Key Capability
AI-driven sales enablement and digital learning
Best For
Enterprise teams needing scale and structured development
Pricing: Corporate packages available upon consultation
- Website: https://www.richardson.com
- Phone: +44 20 7061 3500
- Address: 68 Lombard Street, London EC3V 9LJ
- Email: info@richardson.com
Review: ★★★★☆
“The virtual tools allowed our global team to align on sales messaging and strategy.”
5. Sales Geek London – “Your Part-Time Sales Director”
Sales Geek London is designed for small businesses that need expert sales guidance without hiring full-time. Their service includes outsourced sales leadership, team coaching, and a full online academy. The model is both cost-effective and flexible, with options ranging from one-time workshops to long-term mentorship.
Based in Westminster, Sales Geek has built a strong reputation among startups and local SMEs. They help teams build repeatable sales processes, increase confidence, and improve revenue. Their remote-friendly structure also makes them ideal for modern, hybrid teams. Unlike most training companies, they become ongoing strategic partners, not just service providers.
Area of Excellence
Outsourced leadership and SME coaching support
Best For
Startups and SMEs without in-house sales management
Pricing: Subscription and pay-as-you-go formats
- Website: https://www.salesgeek.co.uk
- Phone: +44 1254 920200
- Address: 1 Vincent Square, Westminster, London SW1P 2PN
- Email: hello@salesgeek.co.uk
Review: ★★★★☆
“As a startup, this was the smartest investment we made last year.”
6. Pareto Law – “Building the Sales Leaders of Tomorrow”
Pareto Law combines recruitment, training, and performance support to help companies grow their sales teams with fresh talent. Headquartered in Canary Wharf, they assess and place graduates into sales roles, then train them through fast-paced development programs.
Their methodology blends technical skill-building with real-world application, including sales role-plays, negotiation modules, and ongoing coaching.
They are especially popular among tech firms and commercial teams that scale quickly. Pareto also supports businesses with sales assessments and leadership development for managers. Their focus on young, adaptable talent makes them a strategic long-term solution.
Training Advantage
Graduate recruitment integrated with full sales onboarding
Best For
Companies growing junior sales teams at scale
Pricing: Pricing available with recruitment/training packages
- Website: https://www.pareto.co.uk
- Phone: +44 20 8396 4500
- Address: 25 Canada Square, Canary Wharf, London E14 5LQ
- Email: london@paretolaw.com
Review: ★★★★☆
“Our graduate hires were closing deals within weeks—impressive system!”
7. Winning Edge – “Transforming Salespeople from the Inside Out”
Winning Edge is a mindset-focused sales training company based in Soho. Their core belief is that performance in sales starts with how people think about themselves, their goals, and their clients. Their courses tackle limiting beliefs, self-confidence, and communication habits before diving into strategy.
With a strong emphasis on personal growth, Winning Edge helps individuals become more resilient, motivated, and accountable. This is a popular choice for teams that may know the “how” but need help with the “why.” Programs are often delivered in workshop or coaching formats and can be tailored to different sectors and business sizes.
Strength Focus
Motivational coaching combined with practical sales tools
Best Fit
Teams needing confidence, clarity, and internal drive
Pricing: Available upon enquiry
- Website: https://www.winningedgeltd.com
- Phone: +44 1223 891128
- Address: 20 Soho Square, London W1D 3QW
- Email: info@winningedgeltd.com
Review: ★★★★☆
“This was more than training—it was a mental reboot for our whole team.”
8. Mercuri International – “Empowering Strategic Sales Worldwide”
Mercuri International is a global sales performance firm with a long-standing presence in London. They specialise in strategic sales development, working with large organisations to design and implement long-term training systems. Their programs are research-driven and cover complex areas like key account management, consultative selling, and leadership development.
Mercuri’s diagnostic tools allow them to evaluate a company’s current approach and create training frameworks aligned with future goals. They’ve worked across diverse sectors, including telecoms, manufacturing, and financial services.
Their sessions are interactive, structured, and often include both online modules and in-person delivery. Clients value their international expertise combined with local market knowledge.
Training Focus
Strategic development with deep diagnostic-based learning
Ideal Use Case
Enterprises seeking scalable, long-term training strategies
Pricing: Corporate training packages on request
- Website: https://www.mercuri.co.uk
- Phone: +44 330 9000 800
- Address: 26–28 Hammersmith Grove, London W6 7BA
- Email: info@mercuri.co.uk
Review: ★★★★☆
“Their strategy-led approach gave us a clearer path to grow our largest accounts.”
9. Sales Consultancy Ltd – “Turning Sales Strategy into Revenue”
Sales Consultancy Ltd, located in South Bank, is known for its hands-on approach to sales strategy and execution. Unlike typical training firms, they start by auditing a company’s entire sales system pipeline, process, and people before developing tailored workshops.
Their coaching bridges the gap between theory and practice, ensuring that teams actually implement what they learn. Sales Consultancy’s programs are ideal for businesses that want to align leadership vision with frontline results. From objection handling to sales forecasting, the firm takes a full-spectrum approach.
They’ve trained teams across sectors like B2B services, construction, and software sales. Their commitment to real business outcomes makes them a standout.
Area of Expertise
Sales audits and practical implementation support
Target Client
Firms aiming to unify sales strategy and team delivery
Pricing: Custom packages tailored to business needs
- Website: https://sales-consultancy.com
- Phone: +44 207 099 9300
- Address: 57 Stamford Street, London SE1 9DJ
- Email: info@sales-consultancy.com
Review: ★★★★★
“They helped us create a blueprint for our sales team—everything finally clicked.”
10. Huthwaite International – “The Original SPIN Selling Experts”
Huthwaite International is the original developer of the globally recognised SPIN Selling model. With a base in central London, their training is designed for teams selling high-value, complex products and services. Their approach is research-based, focusing on real conversations and buyer psychology rather than rigid scripts.
Huthwaite’s programs are intensive and often include customised role-play, deal coaching, and behavioural analysis. Ideal for enterprise teams, they help improve negotiation, objection handling, and stakeholder management. Clients include some of the world’s largest brands in finance, IT, and professional services. Their name carries weight in boardrooms around the globe.
Core Focus
Advanced sales techniques backed by behavioural science
Ideal Audience
Teams handling large, consultative B2B or enterprise deals
Pricing: Bespoke pricing based on company size and need
- Website: https://www.huthwaiteinternational.com
- Phone: +44 1709 710081
- Address: 25 Southampton Buildings, London WC2A 1AL
- Email: contact@huthwaiteinternational.com
Review: ★★★★☆
“The SPIN Selling framework gave us a competitive edge in every boardroom conversation.”
How Do These Companies Deliver Sales Coaching That Works?
The effectiveness of a sales training company lies in its delivery method. The top firms in London are moving away from outdated, lecture-heavy approaches. Instead, they use immersive techniques like role-playing, interactive simulations, and peer-to-peer learning to ensure knowledge is retained and applied.
For instance, companies like Natural Training design workshops that mirror a client’s real-world sales process. Others, such as Sales Geek, integrate sales coaching into a team’s daily routine by offering on-demand mentorship. The use of modern technology including e-learning portals, CRM-integrated lessons, and virtual reality environments also contributes to consistent and scalable training experiences.
Ultimately, the focus is on practical skills that can be deployed immediately, from objection handling to closing techniques and pipeline management.
Can Bespoke Sales Training Really Boost Team Performance?
Customised sales training isn’t just a buzzword. it delivers tangible results. Off-the-shelf programs often fail to address unique industry dynamics, team experience levels, and customer behaviour. Bespoke training, however, aligns the learning objectives directly with the business’s growth strategy.
For example, if a company is struggling with long sales cycles, a custom program might focus on time management, buyer psychology, and shortening decision timelines. If the issue is low win rates, the training can target lead qualification and presentation skills.
Companies like MTD and Sales Consultancy Ltd excel at building such tailored experiences. When salespeople see the training reflecting their daily challenges, they’re more engaged and more likely to apply what they learn.
What Industries Do These Sales Training Experts Serve?
London’s diverse economy means sales training companies must adapt their services to a wide range of sectors. Fortunately, most of the top firms serve multiple industries, including:
- Technology and SaaS, where consultative selling and account-based strategies are crucial
- Financial services, which often require compliance-integrated training
- Retail and ecommerce, focused on customer engagement and upselling
- Healthcare and pharmaceuticals, where reps need to understand complex products and ethical sales practices
- Professional services, including law and consultancy, which require subtle persuasion and trust-building
Companies like Richardson Sales Performance and Huthwaite International are particularly effective in highly regulated or complex sectors, while firms like Sales Geek thrive in fast-growing SMEs and startups.
How Much Do Sales Training Services Cost in London?
Pricing for sales training in London can vary widely based on the provider, delivery method, and depth of service. Entry-level public workshops may cost a few hundred pounds per person, while fully customised, in-house programs can run into the thousands.
For example, a one-day intensive course might range from £500 to £1,000, whereas ongoing coaching or subscription-based learning platforms could cost between £500 and £2,000 per month. Enterprise-level training especially those involving long-term strategy alignment and large team rollouts will naturally come at a premium.
What’s important is not just the cost but the value delivered. Many providers offer ROI tracking tools, pre- and post-training assessments, and performance dashboards to ensure businesses see tangible returns on their investment.
Are These Sales Trainers Accredited or Certified?
Yes, the majority of London’s leading sales training firms are fully accredited by respected industry bodies. Accreditation ensures that the training content is up to date, relevant, and backed by proven methodologies.
Common accreditations include the Institute of Sales Management (ISM), CPD Certification, and affiliations with the Chartered Institute of Marketing (CIM). Many providers also offer CPD-accredited certificates upon completion of their training programs, which can be valuable for employee development and HR compliance.
These credentials not only build trust but also assure businesses that their teams are receiving recognised and professionally delivered training.
How Can You Choose the Right Sales Training Partner in London?
Choosing the right sales training provider starts with clearly identifying your business needs. If your team struggles with prospecting, focus on a provider that emphasises lead generation and pipeline building. If your challenge lies in conversion, choose a company that focuses on closing techniques and consultative selling.
Look into each provider’s specialisations, their experience within your industry, and the training formats they offer. Client testimonials, reviews, and case studies are powerful indicators of success, and many providers are happy to arrange a discovery call or trial session before committing.
Above all, choose a partner who sees your success as their mission not just a one-time workshop provider, but a long-term strategic ally.
Where to Go From Here: Ready to Level Up Your Sales Team?
Investing in a professional sales training provider isn’t just about improving technique. it’s about transforming your sales culture. The best companies don’t just teach sales skills; they build confidence, nurture leadership, and create systems that deliver results.
Whether you’re looking for hands-on coaching, strategic sales planning, or digital enablement, London’s top 10 sales training companies have something to offer. Explore their services, book a consultation, and take the first step toward unlocking your team’s true sales potential.
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FAQs About Sales Training Companies in London
What’s the difference between sales coaching and sales training?
Sales coaching is typically ongoing and focused on individual growth, while sales training is more structured and team-oriented, often delivered as a short-term program.
How quickly can a business see results from sales training?
Results can vary, but many organisations begin noticing improvements in performance and motivation within one to three months of completing a training program.
Is virtual sales training as effective as in-person workshops?
Yes, many providers use interactive technology, breakout sessions, and real-time feedback to make virtual training highly effective, especially for remote teams.
Do companies receive certifications after completing training?
Most reputable providers offer certifications, especially if their courses are CPD or ISM-accredited. These can add value to employee profiles.
Can small businesses benefit from these training services?
Absolutely. Many firms offer budget-friendly, scalable options tailored specifically to SMEs and startups, often with modular or subscription-based pricing.
What’s included in a typical sales training program?
Programs usually include workshops, skill assessments, role-play sessions, coaching, and sometimes access to digital learning platforms.
How should companies measure the success of training?
Tracking KPIs such as sales conversions, average deal size, and customer retention post-training is a good way to evaluate the return on investment.