In an age where a brand’s online presence can make or break its success, the demand for top-tier digital PR companies has surged especially in competitive business hubs like London.
These agencies specialise in earning media attention, building digital authority, and managing online reputations. From placing stories in national publications to securing backlinks from high-authority websites, digital PR is essential for brands looking to stay visible and relevant.
This blog offers a curated list of the top 10 digital PR companies in London, alongside insights into how these firms operate, what makes them effective, and how your business can benefit from their expertise.
What Defines a Successful Digital PR Company in London?
A successful digital PR agency isn’t just about press mentions or social media buzz. The best firms in London combine strategy, creativity, and data to deliver sustainable, measurable brand growth.
Strong Editorial and Media Relationships
Top agencies have built trust with leading journalists, editors, and influencers. These relationships are leveraged to gain media placements in high-authority outlets like The Guardian, TechCrunch, and City A.M., amplifying a brand’s exposure in both mainstream and niche markets.
Data-Driven Digital Campaigns
Digital PR goes beyond traditional PR by incorporating SEO, content marketing, and performance tracking. Successful firms use tools like Ahrefs, SEMrush, and BuzzSumo to find trending topics, create link-worthy content, and measure campaign ROI.
Expertise Across Diverse Sectors
London’s business landscape is diverse from fintech and fashion to healthtech and hospitality. Agencies that thrive in this environment have deep industry knowledge, allowing them to tailor stories, strategies, and messaging to niche audiences with precision.
In a city as fast-paced and competitive as London, digital PR acts as a vital engine for business growth, credibility, and long-term visibility.
Standing Out in a Saturated Market
London is home to over a million registered businesses. Digital PR allows companies to break through the noise, secure media coverage, and tell stories that resonate with the right audiences.
Building Trust in the Digital Space
Earned media coverage provides third-party validation, making digital PR an essential tool for establishing trust — especially in sectors like finance, legal, and healthcare where credibility is everything.
Driving Conversions Through Visibility
Unlike paid ads, digital PR efforts build long-term visibility. Consistent brand mentions, backlinks, and content placements improve Google rankings, driving organic traffic and improving conversion rates.
Which Are the Top 10 Digital PR Companies in London?
1. ClickDo – “SEO-led PR for the digital-first brand”
ClickDo is a performance-driven digital marketing agency based in London, offering specialised digital PR services that are deeply integrated with SEO and link-building strategies. Founded by Fernando Raymond, the agency has grown into a trusted name for businesses looking to dominate Google SERPs through quality content and earned media.
They help startups, local businesses, and enterprises earn brand mentions and backlinks from authority sites through tailored PR campaigns. ClickDo’s PR services are often combined with their blogging, web design, and Google Ads expertise for holistic visibility.
Their in-house team also runs one of the UK’s leading business blogs, publishing content that supports client rankings. They are especially known for offering affordable PR solutions without compromising on results.
Strategic Edge
SEO-Integrated Digital PR Campaigns
Best Fit
Startups & SMEs Focused on Search Growth
Pricing: Packages start from £1,000/month
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Website: https://www.clickdo.co.uk
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Phone: +44 (0) 203 034 0240
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Address: 32-38 Leman Street, London E1 8EW
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Email: digital@clickdo.co.uk
Review: ★★★★☆
“ClickDo helped us gain backlinks and traffic that boosted our search rankings in just 60 days.”
2. Digital Trails – “PR meets SEO in data-driven campaigns”
Digital Trails excels at merging digital PR with online reputation management and multilingual outreach. Their campaigns are meticulously designed using insights from audience behaviour, search trends, and brand sentiment analysis. This enables them to secure top-tier media coverage in multiple languages, making them ideal for brands looking to expand internationally.
The agency’s London team collaborates closely with partners in Europe and the US, providing a full-scale global PR solution. Clients span sectors like fintech, B2B SaaS, and eCommerce. Their work often includes campaign analytics, media outreach, and crisis response strategies. They’re especially valued by companies that require PR efforts across multiple markets.
Core Strength
Multilingual & Global Digital PR
Best Suited For
Reputation Management & International Growth
Pricing: Starts from £3,000/month
- Website: https://digitaltrails.co.uk
- Phone: +44 (0)20 805 850 18
- Address: 36-38 Cornhill, London EC3V 3NG
- Email: hello@digitaltrails.co.uk
Review: ★★★★☆
“A no-nonsense agency that delivers high-impact results globally we gained coverage in 6 languages!”
3. PR Agency One – “PR and measurement that drive business outcomes”
PR Agency One is a hybrid agency that seamlessly blends traditional PR methods with modern, digital-first tactics. The firm is known for its robust analytics platform that allows clients to measure the commercial impact of media coverage. They serve clients across B2B, tech, healthcare, and consumer markets, offering a wide variety of services including media relations, thought leadership, and SEO-led campaigns.
The agency is headquartered in Manchester with a strong presence in London. Their campaigns have won industry awards and have been featured in major outlets including the BBC and The Times. They also offer internal comms and employee engagement strategies. PR Agency One is a data-driven firm with heart.
Distinct Focus
Measurable PR Analytics
Ideal Clients
B2B, Tech & Corporate Reputation
Pricing: Bespoke packages available
- Website: https://www.pragencyone.co.uk
- Phone: 0207 458 4164
- Address: 4 Old Park Ln, London W1K 1QW
- Email: enquiries@pragencyone.co.uk
Review: ★★★★☆
“Finally, a PR agency that can prove its value in numbers a game changer for our board reporting.”
4. The PHA Group – “Reputation is everything”
The PHA Group has built a reputation as one of London’s most trusted PR firms, offering digital PR, personal brand management, and public affairs expertise. They provide tailored communication strategies for clients across industries including healthcare, sport, technology, and charity.
Their holistic approach combines online reputation building with real-world influence, leveraging both traditional and digital channels. PHA’s strong media connections mean they often secure coverage in national newspapers, trade publications, and TV. Whether it’s managing a crisis or boosting a launch, their team knows how to craft the right message.
They also offer employer brand and employee comms services. Known for their integrity, they’ve become a go-to agency for senior executives and public figures.
Leading Advantage
Reputation-Led Digital Strategy
Perfect Fit
Corporate Image & Media Relations
Pricing: Upon consultation
- Website: https://thephagroup.com
- Phone: 020 7025 1350
- Address: 52-54 Shelton Street, Covent Garden, London WC2H 9JQ
- Email: info@thephagroup.com
Review: ★★★★★
“They understood our brand DNA and helped us reposition in a highly competitive space.”
5. Carrington Communications – “Regional storytelling with national reach”
Carrington Communications is a fast-growing PR agency known for its personalised service and journalistic background. Originally launched in Lincoln, they now operate in London and serve clients across the UK. Their niche lies in working with professional services, energy companies, and public sector organisations that want to increase their national exposure.
Carrington is especially strong in creating thought leadership content, generating coverage in respected outlets like The Times, City AM, and industry trade publications. Their approach is grounded in editorial storytelling that resonates with both local and national audiences. They maintain a compact, agile team that prioritises client communication and transparency.
Core Niche
Story-Driven Press Relations
Recommended For
Local Brands Scaling Nationally
Pricing: Starts at £1,500/month
- Website: https://carringtoncommunications.com
- Phone: 01522 581611
- Address: Lace House, 2 Olsen Rise, Lincoln, LN2 4UZ
- Email: hello@carringtoncommunications.com
Review: ★★★★☆
“Personalised service with big impact — great for brands growing from local to national.”
6. Kaizen – “Content-led PR that earns quality links”
Kaizen is a creative content and digital PR agency with a strong SEO foundation, making it ideal for brands wanting to improve search rankings and domain authority. Their work often involves high-quality infographics, data-driven reports, and interactive campaigns that attract backlinks from major publishers.
Kaizen works with a wide range of sectors including travel, finance, retail, and gaming. Their team is made up of content strategists, PR specialists, and developers who collaborate on campaigns that perform organically. They’ve earned placements in publications like The Independent and TechRadar. The agency also hosts regular events and industry panels on digital PR innovation.
Special Area
Interactive Data Campaigns
Ideal Audience
Brands Needing SEO Authority
Pricing: From £3,500/project
- Website: https://kaizen.co.uk
- Phone: +44 (0)20 3151 4900
- Address: 3a, Zetland House, 5-25 Scrutton St, London EC2A 4HJ
- Email: info@kaizen.co.uk
Review: ★★★★☆
“Their creative approach helped us land links in Forbes, Metro, and The Telegraph!”
7. GingerMay – “Intelligent PR for complex industries”
GingerMay has carved out a niche in B2B communications for tech-driven and highly regulated industries. From martech to fintech, they understand how to simplify complex propositions and make them media-friendly. Their team of former journalists, analysts, and PR professionals use storytelling to humanise even the most technical brands.
GingerMay prides itself on long-term client relationships, strategic insight, and clear messaging. They work across paid, owned, and earned channels to deliver measurable results. Clients often describe them as “intelligent and thoughtful,” with a deep understanding of their industries. The firm is frequently shortlisted for PR awards in B2B excellence.
Main Skill
Technical B2B Communications
Tailored To
Fintech, Martech & SaaS Scaleups
Pricing: Custom depending on scope
- Website: https://gingermaypr.com
- Phone: +44 (0)203 642 1124
- Address: Liberty House, 222 Regent St., London W1B 5TR
- Email: hello@gingermaypr.com
Review: ★★★★★
“They grasped our complex industry fast and delivered content that resonated with our target clients.”
8. Milk & Honey PR – “Purpose-led storytelling”
Milk & Honey PR is an agency built on ethics, culture, and storytelling with purpose. As a B Corp certified company, they focus on helping brands communicate impact and values alongside performance. Their clients include startups, social enterprises, and consumer brands looking to align with sustainability and inclusivity goals.
Their work has been featured in BBC, Vogue, and The Guardian. They offer digital PR, influencer marketing, brand strategy, and crisis communications. Their team prioritises empathy and inclusion, ensuring messaging resonates across all demographics. With a 4-day work week and a diverse leadership team, they also walk the talk internally.
Focused Talent
Ethical Brand Storytelling
Great Match For
Sustainable & Social Enterprises
Pricing: Mid-range retainers available
- Website: https://milkandhoneypr.com
- Phone: +44 (0)20 3637 7310
- Address: 201 Borough High Street, London SE1 1JA
- Email: hello@milkandhoneypr.com
Review: ★★★★☆
“They helped us turn our mission into a message — with incredible media results.”
9. Bottle PR – “Ideas people who deliver PR with purpose”
Bottle PR is a creative communications agency that excels in developing idea-first campaigns. Their strategies often combine PR, Search engine optimization (SEO), content, and influencer marketing to drive traffic and sales. Bottle’s client base includes well-known names in food, drink, health, and eCommerce.
They are known for working collaboratively, offering tailored strategies backed by data insights. Their in-house media measurement tools help track real impact across search, engagement, and conversions. The agency is located outside London but operates a strong city client base. Their campaigns are known for creativity, relevance, and results.
Top Trait
Campaign-Led PR Planning
Best Applied To
High-Growth Consumer Brands
Pricing: From £4,000/month
- Website: https://wearebottle.com
- Phone: +44 (0)7425 820927
- Address: 6 Windrush Court, Witney, Oxfordshire, London Client Office Available
- Email: hello@wearebottle.com
Review: ★★★★☆
“A team full of fresh ideas and real results they care about what actually works.”
10. Lemongrass Marketing – “Travel PR that drives bookings”
Lemongrass Marketing specialises in travel PR, focusing on driving bookings and brand prestige through editorial content and influencer outreach. Their clients include boutique hotels, luxury resorts, and destination marketing boards. With experience in international markets, their campaigns often include tailored media trips, SEO content, and booking funnel optimisation.
They collaborate with travel journalists and editors from top publications like Condé Nast Traveler, Lonely Planet, and National Geographic. They also integrate social media to extend campaign reach. Lemongrass is particularly skilled at turning brand stories into aspirational travel experiences.
Defining Strength
Luxury Travel Media Relations
Perfect For
Boutique Hotels & Destination Brands
Pricing: Premium retainers on request
- Website: https://lemongrassmarketing.com
- Phone: +44 (0)1865 237 990
- Address: Oxford Business Park, London Satellite Office
- Email: hello@lemongrassmarketing.com
Review: ★★★★★
“Our bookings grew 40% in 6 months thanks to coverage in global luxury publications.”
What Services Do Top PR Agencies in London Typically Offer?
Leading digital PR firms provide an array of services designed to strengthen brand presence, manage reputation, and boost SEO performance.
| Core Service | Details |
| Media & Journalist Outreach | Targeted pitching and press release distribution to earn media coverage |
| Content-Led PR | Creating data-driven stories, research, and creative campaigns |
| SEO-Focused PR | Acquiring high-quality backlinks from media for search visibility |
| Influencer Marketing | Partnering with influencers for brand amplification |
| Crisis & Reputation Management | Responding to negative coverage or reviews effectively |
| Thought Leadership | Positioning executives as industry experts |
| Press Kit & PR Asset Design | Creating digital media kits, visuals, and messaging decks |
How Do Digital PR Agencies Support Influencer Outreach?
Influencer marketing has become a key component of modern digital PR, and London agencies have perfected the art of strategic partnerships.
Audience Targeting and Alignment
Top agencies use audience profiling tools to match brands with influencers whose followers align with their target demographic ensuring both relevance and engagement.
Campaign Management and Reporting
From planning and briefing to post-campaign reporting, agencies handle the end-to-end process. Key metrics like reach, engagement, and traffic are tracked to prove ROI.
Compliance and Brand Safety
Influencer campaigns must comply with ASA and CMA guidelines in the UK. PR agencies ensure all collaborations follow disclosure rules and protect brand reputation.
What Should Brands Consider Before Hiring a PR Company?
Hiring the right PR partner can be transformative but only if due diligence is done.
Transparency and Communication
Look for agencies that provide clear KPIs, regular reporting, and ongoing collaboration. Avoid firms that offer vague promises or inflated metrics.
Portfolio and Track Record
Review client lists, past campaigns, and media placements. A successful agency should be able to show exactly how they’ve moved the needle for other brands.
Tools and Tech Stack
Modern PR is powered by tech. Agencies that use real-time analytics, media monitoring tools, and CRM systems deliver more strategic and data-backed results.
How Much Do Digital PR Services Cost in London?
While pricing varies, here’s a general overview of what businesses can expect:
| Service Level | Monthly Cost Range (GBP) | Inclusions |
| Entry-Level PR | £1,500 – £3,000 | Press release writing, basic outreach, media list |
| Mid-Tier Campaigns | £3,000 – £7,000 | Strategy, media pitching, influencer integration |
| High-End PR Retainers | £8,000 – £15,000+ | Full PR suite, content production, reputation mgmt |
| Project-Based Campaigns | £2,000 – £10,000 | Short-term or launch-specific digital PR efforts |
Note: Agencies may also charge for strategy workshops, asset development, or influencer budgets.
How Can Businesses Measure the Success of Digital PR Campaigns?
Unlike traditional PR, digital campaigns offer detailed analytics and attribution.
Earned Media Coverage
Track the quantity and quality of media placements focusing on high-authority domains and relevant audiences.
SEO Performance
Backlinks earned through PR should contribute to improved keyword rankings, domain authority, and organic traffic.
Social Media Amplification
Measure the extent of sharing and engagement of PR content across platforms like LinkedIn, Twitter (X), and Instagram.
Referral Traffic & Conversions
Using Google Analytics and UTM tracking, brands can trace how PR content drives traffic and leads to goal completions.
Conclusion
From startup storytelling to crisis communications, a skilled digital PR agency can amplify your brand’s voice and ensure it’s heard in the right places. The key is finding a firm that understands your industry, tailors its approach to your goals, and delivers measurable results.
Explore the top 10 agencies listed in this guide to identify the partner that aligns best with your business. In a city like London, where competition is fierce, your story deserves to be told by experts who know how to make it count.
FAQs About Digital PR Companies in London
What industries benefit the most from digital PR?
Industries with high competition or public scrutiny such as finance, tech, health, and hospitality gain significant value from strong digital PR strategies.
How long does it take for PR efforts to generate traction?
Typically, brands start seeing traction within 4 to 12 weeks, depending on the scope and media responsiveness.
Can smaller brands work with top London PR firms?
Yes. Many agencies have packages for startups, and some even specialise in helping small businesses grow their media footprint.
Are press releases still effective in digital PR?
Yes, but only when distributed strategically. Press releases need to be newsworthy and part of a broader storytelling campaign.
Do PR agencies guarantee media placements?
No ethical agency will guarantee coverage instead, they offer strategies and leverage that increase your chances significantly.
What tools do digital PR firms use?
Popular tools include Cision, BuzzStream, Meltwater, Ahrefs, and SEMrush for media monitoring, outreach, and analytics.
Is digital PR the same as link building?
Not quite. Digital PR earns editorial backlinks through storytelling and content marketing a far more credible and effective method than paid link building.