Top 10 Car Rental Companies in London

Last Updated: June 2026

London is one of Europe’s largest vehicle rental markets, serving millions of tourists, business travellers, contractors, and residents every year. Whether you’re arriving at Heathrow Airport, planning a business trip across the capital, or exploring the UK countryside, choosing the right rental provider can save both money and frustration.

The London rental market has changed considerably in recent years. The expansion of the Ultra Low Emission Zone (ULEZ), growing demand for electric vehicles, and increased use of app-based vehicle management have transformed how companies operate.

To help you find the right provider, we analysed vehicle availability, pricing, airport coverage, customer feedback, electric vehicle options, long-term rental services, and overall value for money.

How Did We Select These Car Rental Companies in London?

Our rankings are based on several key criteria that matter most to customers:

• Fleet quality and vehicle variety
• Heathrow, Gatwick, Stansted, Luton and London City Airport availability
• Customer satisfaction ratings
• Pricing transparency
• Electric vehicle availability
• Luxury and executive vehicle options
• Long-term rental flexibility
• Booking convenience
• London branch coverage
• Overall value for money

Which Are the Top 10 Car Rental Companies in London?

1. Enterprise Rent-A-Car – “We’ll Pick You Up”

Enterprise Rent-A-Car is widely regarded as the best overall car rental company in London due to its extensive branch network, diverse vehicle fleet, and flexible rental options. Unlike many competitors that focus mainly on airport locations, Enterprise operates numerous neighbourhood branches across Greater London, making vehicle collection and returns more convenient for both residents and visitors.

The company offers everything from economical city cars and family SUVs to executive saloons, luxury vehicles, and electric models. Enterprise has also expanded its Enterprise Car Club and electric vehicle fleet, helping customers access flexible and ULEZ-compliant transport throughout London.

With locations at Heathrow, Gatwick, and London City Airport, Enterprise remains one of the most reliable choices for business travellers, tourists, contractors, and long-term renters.

 

2. Europcar – “Moving Your Way”

Europcar UK is one of the largest and most recognised car rental brands in Europe, making it a popular choice for tourists and business travellers arriving in London. With rental locations at Heathrow, Gatwick, Stansted, Luton, and London City Airport, Europcar offers one of the most extensive airport networks in the capital.

The company provides a diverse fleet that includes compact city cars, family vehicles, executive saloons, SUVs, vans, and electric vehicles. Europcar is particularly attractive to international visitors due to its flexible cross-border rental policies, allowing customers to travel from the UK into mainland Europe via the Eurotunnel or ferry routes.

In recent years, Europcar has expanded its long-term rental and vehicle subscription services, including DuoFlex packages that allow customers to switch vehicles during their rental period. This flexibility makes it a strong option for temporary residents, contractors, and business users requiring longer-term transport solutions.

3. Sixt UK – Best Luxury Car Rental Company in London

Sixt UK is widely recognised as the leading luxury car rental company in London, offering one of the most premium fleets available in the UK market. The company has built its reputation around high-quality vehicles, modern technology, and a superior customer experience, making it particularly popular among business executives, corporate travellers, luxury tourists, and customers looking for something beyond a standard rental car.

Unlike many traditional rental providers, Sixt focuses heavily on premium and executive vehicles. Customers can choose from prestigious brands including BMW, Mercedes-Benz, Audi, Jaguar, Range Rover, Tesla, and newer electric vehicle manufacturers such as BYD. The company also offers access to performance models and luxury SUVs that are rarely available through budget-focused competitors.

Sixt operates across all major London airports, including Heathrow, Gatwick, Stansted, Luton, and London City Airport. Its advanced mobile app allows customers to manage bookings, select vehicles before arrival, and access digital rental services that significantly reduce collection times.

One of Sixt’s biggest advantages is its commitment to maintaining a modern fleet. More than 80% of its vehicles are typically less than six months old, ensuring customers receive the latest technology, safety features, and fuel-efficient engines. The company has also expanded its Sixt+ vehicle subscription programme, offering a flexible alternative to traditional car ownership and leasing.

4. Hertz UK – Best for Business Travellers

Hertz UK is one of the world’s most established car rental brands and continues to be a popular choice for business travellers, corporate clients, and frequent flyers visiting London. With a strong presence at Heathrow, Gatwick, Stansted, Luton, and London City Airport, Hertz provides convenient access to rental vehicles across the capital and beyond.

The company offers a balanced fleet that caters to a wide range of customers, including economy cars, family SUVs, executive saloons, premium vehicles, and electric models. Popular choices include the Kia Sportage, Volvo XC60, BMW 5 Series, and various hybrid vehicles designed to meet London’s ULEZ requirements.

One of Hertz’s biggest strengths is its Gold Plus Rewards programme. Frequent renters can bypass the rental counter entirely at many airport locations, collect their vehicle directly from designated parking bays, and enjoy faster pick-up and return processes. This feature makes Hertz particularly attractive to corporate travellers who value efficiency and convenience.

The company also maintains strong partnerships with airline loyalty schemes, allowing customers to earn rewards through programmes such as British Airways Executive Club and Virgin Atlantic Flying Club. For business travellers who rent regularly, these benefits can add significant value over time.

During 2025 and 2026, Hertz adjusted its fleet strategy by increasing its focus on petrol-hybrid vehicles while maintaining a growing selection of electric models. This move reflects changing customer demand and the continued transition towards cleaner mobility solutions.

 

5. Avis UK – Best Airport Car Hire in London

Avis UK is one of the most recognised vehicle rental brands in the world and continues to be a leading choice for travellers arriving at London’s major airports. With locations at Heathrow, Gatwick, Stansted, Luton, and London City Airport, Avis provides excellent accessibility for both domestic and international visitors.

The company has built a reputation for offering a modern fleet, reliable service, and convenient digital booking tools. Customers can choose from a wide range of vehicles, including compact city cars, family SUVs, executive saloons, premium crossovers, and electric vehicles. Popular models often include the Volkswagen Golf, Volkswagen Tiguan, BMW 5 Series, and various hybrid options suitable for driving throughout London and the wider UK.

One of Avis UK’s strongest features is its Avis Preferred loyalty programme. Members benefit from priority service, counter bypass options at selected locations, app-based vehicle management, and access to upgrades when available. This makes Avis particularly attractive to frequent travellers and business professionals who value a streamlined rental experience.

The company has also invested heavily in digital technology. Customers can manage reservations, extend rentals, access invoices, and modify bookings directly through the Avis mobile app. During 2025 and 2026, Avis expanded its self-service kiosks and contactless collection services across major London airports to reduce waiting times and improve customer convenience.

Although Avis is generally more expensive than budget-focused competitors, many customers appreciate the newer vehicles, professional airport operations, and reliable vehicle availability.

6. Green Motion – “Eco-Friendly Car Hire”

Green Motion has established itself as one of the leading environmentally focused car rental companies in London. Unlike many traditional rental providers that built their fleets around petrol and diesel vehicles, Green Motion has positioned itself around low-emission, hybrid, plug-in hybrid, and fully electric vehicles. This approach has become increasingly attractive as London’s Ultra Low Emission Zone (ULEZ) continues to influence vehicle choices across the capital.

The company operates from major London airports including Heathrow, Gatwick, Stansted, and Luton, providing travellers with access to affordable and environmentally friendly transport options. Although many Green Motion locations operate off-site rather than directly within airport terminals, the company remains one of the most competitively priced providers in the market.

Its fleet typically includes vehicles such as the Toyota Yaris Hybrid, Nissan Leaf, Tesla Model 3, Kia Niro Hybrid, and other fuel-efficient models designed to minimise emissions while reducing fuel costs. For customers looking to avoid ULEZ concerns and lower their environmental impact, Green Motion offers one of the strongest selections available.

One of Green Motion’s biggest advantages is its pricing. The company regularly undercuts larger competitors, making it popular with budget-conscious travellers who still want access to modern and efficient vehicles. During 2025 and 2026, Green Motion also introduced enhanced digital check-in systems and pre-arrival vehicle inspection technology, helping reduce waiting times and improve transparency regarding vehicle condition.

While the company receives praise for its affordability and environmental focus, customers are advised to carefully review rental terms, insurance requirements, and vehicle condition reports during collection and return.

 

7. Budget UK – Best Budget-Friendly Airport Car Rental in London

Budget UK is one of the most affordable and widely available car rental providers in London, making it a popular choice for travellers who prioritise value for money. As part of the Avis Budget Group, Budget benefits from the same operational infrastructure, vehicle maintenance standards, and airport facilities used by Avis, while offering lower-priced rental options aimed at cost-conscious customers.

The company operates at all major London airports, including Heathrow, Gatwick, Stansted, Luton, and London City Airport. This extensive coverage makes Budget an attractive option for tourists, families, and business travellers looking for convenient airport collections without paying premium rental rates.

Budget focuses primarily on practical and economical vehicles. Its fleet includes popular models such as the Vauxhall Corsa, Hyundai i20, Ford Focus, Volkswagen Golf, and a range of family-friendly hatchbacks and saloons. While luxury vehicle options are limited compared to providers such as Sixt or Avis, Budget offers dependable transportation for short city breaks, business trips, and longer UK road journeys.

One of Budget’s biggest advantages is its transparent booking process. Customers often find the online reservation system straightforward, with fewer upselling tactics during the initial booking stage compared to some competitors. The company has also improved its digital check-in services, allowing customers to upload driving licence information before arrival and reduce time spent at rental counters.

Because Budget shares many facilities with Avis, customers benefit from professionally maintained vehicles and well-established airport operations while enjoying lower daily rates. This combination of affordability and reliability continues to make Budget one of the strongest value-focused rental providers in London.

 

8. National Car Rental UK – Best for Corporate Travellers and Frequent Business Renters

National Car Rental UK is a premium business-focused rental brand that operates under the Enterprise Holdings group alongside Enterprise Rent-A-Car and Alamo. While National may not have the same public visibility as some of the larger rental brands, it has built a strong reputation among corporate travellers, frequent flyers, and business professionals who value speed, convenience, and loyalty programme benefits.

The company primarily operates through Enterprise rental facilities across London, including Heathrow Airport, Gatwick Airport, and London City Airport. This allows National customers to benefit from Enterprise’s extensive infrastructure while accessing services specifically tailored towards corporate users.

National’s fleet focuses heavily on executive saloons, premium SUVs, and comfortable long-distance vehicles. Popular rental choices include the Audi A6, BMW 5 Series, Mercedes-Benz E-Class, Volvo XC60, and Volvo XC90. These vehicles are particularly suited to business travel, client meetings, and longer journeys throughout the UK.

One of National’s biggest advantages is its Emerald Club loyalty programme. Frequent renters can bypass traditional rental counters, select vehicles directly from designated Emerald Aisle areas, and enjoy faster vehicle collection and return processes. This efficiency makes National a preferred choice for professionals who travel regularly and want to minimise delays.

The company has also improved its integration with Enterprise’s digital systems during 2025 and 2026, making reservations, loyalty management, and rental tracking much more seamless for customers.

9. Alamo UK – Best for Families and Leisure Travellers

Alamo UK is one of the most popular car rental brands among families, holidaymakers, and international visitors travelling to London. As part of the Enterprise Holdings group, Alamo shares much of its infrastructure with Enterprise Rent-A-Car and National Car Rental, giving customers access to a reliable fleet, professional airport operations, and extensive support services throughout the UK.

The company operates through Enterprise-managed facilities at Heathrow Airport, Gatwick Airport, and London City Airport, making it a convenient option for tourists arriving by air. Alamo’s reputation is built around straightforward pricing, family-friendly vehicle options, and a simple booking process that appeals to leisure travellers rather than corporate customers.

One of Alamo’s biggest strengths is its focus on larger passenger vehicles and practical family transport. The fleet includes spacious estate cars, SUVs, seven-seater people carriers, and MPVs such as the Ford Galaxy, Volkswagen Touran, and Nissan X-Trail. These vehicles are particularly suitable for families travelling with children, additional luggage, or groups exploring London and the wider UK.

The company also offers the Alamo Insiders programme, which provides customers with exclusive discounts on rental bookings. Combined with self-service kiosks at selected airport locations, Alamo aims to simplify the collection process and reduce waiting times for arriving passengers.

Because Alamo focuses heavily on leisure travel, it is often viewed as one of the easiest rental brands for tourists who want a stress-free experience without navigating complicated corporate rental programmes.

10. Easirent (Drivalia) – Cheapest Car Rental Company in London

Easirent, which is gradually transitioning under the Drivalia brand, is one of the most affordable car rental companies operating in London. The company has built its reputation around offering some of the lowest daily rental rates in the market, making it particularly attractive to budget-conscious travellers, students, tourists, and customers who simply need a practical vehicle at the lowest possible cost.

Unlike many major rental brands that operate directly inside airport terminals, Easirent primarily uses off-site facilities connected by complimentary shuttle services. While this can add extra time to the collection process, it helps the company keep operating costs lower and pass those savings on to customers through highly competitive pricing.

The fleet is focused on value rather than luxury, featuring economical hatchbacks, compact crossovers, and practical family vehicles. Popular models include the Dacia Sandero, MG3, Vauxhall Corsa, and other fuel-efficient vehicles designed for everyday driving. For customers whose priority is affordability rather than premium features, Easirent often delivers excellent value for money.

One of the company’s strengths is its flexible drop-off system. Many locations provide secure key-drop facilities, allowing customers to return vehicles outside standard operating hours. This is particularly useful for travellers with early flights or late-night arrivals.

During 2025 and 2026, the company continued its integration into the Drivalia ecosystem, introducing more digital rental services, app-based booking management, and plans to expand its environmentally friendly vehicle fleet. While Easirent still focuses heavily on budget rentals, the brand is gradually modernising its customer experience to compete more effectively with larger operators.

 

What Types of Rental Cars Are Available in London?

London’s rental market caters to a wide variety of customers.

Economy Cars

Economy vehicles remain the most popular choice for city driving. They are fuel efficient, affordable, and ideal for navigating London’s narrow roads.

Compact Cars

Compact vehicles offer additional comfort while remaining easy to park and manoeuvre.

SUVs

Families and longer-distance travellers often choose SUVs for additional luggage space and comfort.

Executive Vehicles

Business travellers frequently rent executive models from BMW, Audi, and Mercedes-Benz ranges.

Luxury Vehicles

Luxury rentals appeal to customers attending corporate events, weddings, or special occasions.

Electric Vehicles

Demand for electric vehicles continues growing due to ULEZ expansion and improved charging infrastructure.

How Much Does It Cost to Rent a Car in London in 2026?

• Airport surcharge: 15%–20%
• Congestion Charge: £15 per day
• Young driver fee: £30–£45 per day
• CDW: £15–£35 per day
• Additional driver: £10–£20 per day

Which Company Offers the Best Luxury Car Hire in London?

For luxury rentals, Sixt currently leads the market.

Its fleet includes:

• BMW 5 Series
• Mercedes-Benz E-Class
• Audi A6
• Range Rover Sport
• Tesla Model Y
• BYD Seal

Enterprise and Avis also offer strong executive and premium vehicle ranges, but Sixt’s overall selection remains the most impressive.

Which Company Offers the Best Electric Vehicle Rentals?

Electric vehicle adoption continues accelerating throughout London.

The strongest EV rental providers currently include:

1. Sixt UK
2. Enterprise Rent-A-Car
3. Europcar UK
4. Green Motion
5. Hertz UK

These companies offer a growing selection of Tesla, Polestar, BMW, Kia, Hyundai, and BYD electric vehicles.

Which Car Rental Companies Operate at Heathrow Airport?

Heathrow remains the UK’s busiest airport and hosts most major rental providers.

Travellers often choose airport collection for convenience, although city-centre rentals can sometimes be cheaper.

How Has ULEZ Changed Car Rental Demand in London?

The expansion of the Ultra Low Emission Zone has transformed London’s rental market.

Many rental companies have phased out older diesel vehicles and invested heavily in electric and hybrid fleets. Customers increasingly request ULEZ-compliant vehicles to avoid unnecessary charges.

As charging infrastructure continues expanding, demand for EV rentals is expected to increase further throughout 2026 and beyond.

• ULEZ covers all London boroughs
• Demand for hybrids has increased
• Rental companies retiring older diesel vehicles
• Tesla and BYD growth
• Business fleets moving to EVs
• Higher demand for plug-in hybrids

Which London Airport Is Best for Car Hire?

Is Long-Term Car Hire Better Than Leasing?

Long-term rental has become increasingly popular among contractors, temporary workers, and expatriates.

Advantages include:

• No lengthy contracts
• Maintenance often included
• Flexible upgrades
• Easier cancellation
• Insurance options available

For customers staying in London for several months, long-term rental often provides greater flexibility than leasing.

What Are the Biggest Mistakes People Make When Renting a Car in London?

Many travellers make avoidable mistakes when hiring vehicles.

Common issues include:

• Ignoring ULEZ requirements
• Forgetting Congestion Charges
• Failing to inspect vehicle damage
• Not understanding deposit policies
• Accepting unnecessary insurance products
• Booking too late during peak periods

Taking a few minutes to understand rental terms can save significant costs later.

What Documents Do You Need to Rent a Car in London?

• Driving licence
• Passport/photo ID
• Credit card
• Booking confirmation
• International Driving Permit if required

Conclusion

Choosing the right car rental company in London depends on your priorities, travel plans, and budget. Enterprise remains the strongest all-round provider thanks to its extensive network, vehicle selection, and overall reliability. Sixt stands out for luxury and executive rentals, while Green Motion appeals to environmentally conscious travellers. Budget-conscious renters may find the best value through Easirent or Budget, particularly for airport collections.

As London’s rental market continues evolving through ULEZ regulations, electric vehicle adoption, and digital booking innovations, travellers now enjoy more choice than ever before. By comparing providers carefully, understanding rental terms, and selecting the vehicle type best suited to your needs, you can secure a reliable rental experience and enjoy everything London and the surrounding UK have to offer.

For most travellers, Enterprise remains the best all-round car rental company in London due to its combination of pricing, customer service, branch coverage, and vehicle availability. Luxury renters should consider Sixt, environmentally conscious drivers may prefer Green Motion, while budget-focused travellers can often find the lowest rates through Easirent and Budget. By comparing providers carefully and booking in advance, travellers can secure the best value while enjoying flexible transport throughout London and the wider United Kingdom.

FAQs About Car Rental Companies in London

Which is the cheapest car rental company in London?

Easirent and Green Motion generally offer the lowest advertised rates.

Can tourists rent a car in London?

Yes. Tourists can rent vehicles using a valid licence, passport, and payment card.

Is it cheaper to hire a car in Central London?

Often yes, because airport locations may include additional surcharges.

What documents are required?

You will usually need:

• Driving licence
• Passport or ID
• Credit card
• Booking confirmation

What is the minimum age requirement?

Most providers require drivers to be at least 21 years old.

Are Congestion Charges included?

No. Drivers remain responsible for paying applicable charges.

Can I rent a luxury car for one day?

Yes. Many providers offer daily luxury rentals.

Are electric rental cars widely available?

Yes. Availability continues increasing across London.