In one of the world’s most vibrant commercial hubs, product packaging isn’t just functional. it’s a key driver of brand identity, consumer trust, and market competitiveness. London’s landscape of packaging design companies is both diverse and innovative, meeting the needs of startups, luxury labels, and global FMCG brands.
In this guide, we’ll explore the top 10 packaging design companies in London and help you understand what makes each stand out in such a competitive creative arena.
Why Is Packaging Design Crucial for Brands in London?
Packaging has evolved far beyond its original role of protecting products. In London, where retail competition is fierce and consumer expectations are constantly rising, packaging design has become a crucial brand ambassador. It reflects the values, personality, and quality of a product often within a matter of seconds on the shelf or screen.
Brands that invest in thoughtful packaging are often rewarded with increased visibility and stronger customer loyalty. In sectors like food, cosmetics, and fashion, packaging has become an essential part of the consumer experience, serving as both an information carrier and a storytelling tool. In a market like London, where visual culture is so ingrained in purchasing decisions, packaging design can make or break a product launch.
What Sets a Great Packaging Design Agency Apart?
While many creative studios offer packaging services, only a few consistently deliver impact-driven results that blend aesthetics with function. What distinguishes leading packaging design agencies in London is their ability to translate a brand’s vision into tangible packaging that connects with consumers emotionally and visually.
Top agencies excel at balancing creative design with commercial viability. They understand market positioning, product placement, and evolving consumer habits. Their teams often comprise strategists, graphic designers, materials experts, and branding consultants who collaborate to deliver packaging that is both beautiful and effective.
The best firms also bring an edge of innovation whether through the use of sustainable materials, new printing techniques, or digital packaging elements that enhance interactivity.
Which Are the Top 10 Packaging Design Companies in London?
1. Pearlfisher – “Designing the Brands of the Future, Today”
Pearlfisher is a globally recognised packaging and brand design agency known for its emotionally resonant and strategically informed approach. With a presence in London and New York, the firm has built a reputation for delivering packaging that is not only visually arresting but rooted in brand purpose and customer connection.
Their work for clients like McDonald’s, Seedlip, and Cadbury showcases a seamless blend of storytelling, innovation, and sustainability. Pearlfisher’s designs often reflect cultural shifts and emerging market needs, positioning brands for long-term relevance.
The studio’s collaborative method fuses brand strategy, graphic design, and structural innovation to build packaging that delivers meaning at every touchpoint. They are known for their expertise in the food, drink, beauty, and wellness sectors.
Creative Focus
Merges strategy and design for purpose-led packaging.
Ideal Partner
Best for brands aiming to connect emotionally with modern consumers.
Pricing: Custom quotes on enquiry
- Website: www.pearlfisher.com
- Phone: +44 (0)20 7907 2000
- Address: 50 Brook Green, London W6 7BJ
- Email: london@pearlfisher.com
Review: ★★★★★
“Pearlfisher captured the heart of our brand and elevated our packaging to a global standard.”
2. Turner Duckworth – “Unmistakable Design for the World’s Greatest Brands”
Turner Duckworth is renowned for its award-winning design work across packaging, visual identity, and brand strategy. With offices in London, New York, and San Francisco, the agency works with global heavyweights including Coca-Cola, Amazon, and Levi’s.
Their packaging designs are bold, instantly recognisable, and rooted in strong conceptual thinking. Turner Duckworth has a keen understanding of how to balance emotional appeal with commercial clarity, delivering packaging that stands out both on the shelf and in digital spaces.
They are often credited with reinventing legacy brands while preserving authenticity. Their approach blends iconic visual cues with modern execution, resulting in designs that resonate across generations.
Design Strength
Crafts iconic packaging with timeless brand appeal.
Perfect For
Best for global brands seeking bold reinvention.
Pricing: Premium tier, based on project scope
- Website: www.turnerduckworth.com
- Phone: +44 (0)20 7234 9150
- Address: 15 Clerkenwell Close, London EC1R 0AA
- Email: info@turnerduckworth.com
Review: ★★★★☆
“They brought a new level of clarity to our brand sharp, clean, and unforgettable.”
3. Pentagram – “Where the World’s Biggest Ideas Take Shape”
Pentagram is the world’s largest independently owned design studio, known for its collaborative and multidisciplinary approach. Their London office is a central part of their global influence, working across sectors from arts and culture to consumer goods and tech.
Their packaging work combines artful simplicity with commercial intelligence, enabling clients like Starbucks, Tiffany & Co., and Boots to communicate with clarity and elegance. Unlike many agencies, Pentagram assigns partners who lead projects from start to finish, ensuring consistency and a high level of craftsmanship.
Their team includes some of the most respected names in global design, making Pentagram a go-to for premium, sophisticated packaging.
Key Edge
Multidisciplinary design rooted in partnership-led creativity.
Best Suited For
Ideal for brands with complex narratives or global reach.
Pricing: High-end, custom per project
- Website: www.pentagram.com
- Phone: +44 (0)20 7734 0222
- Address: 11 Needham Road, London W11 2RP
- Email: info@pentagram.com
Review: ★★★★★
“A dream team for ambitious branding refined, strategic, and stylish.”
4. Design Bridge – “Bringing Brands to Life with Creative Courage”
Design Bridge is a highly respected name in brand and packaging design with over three decades of experience. Based in London and with offices worldwide, they focus on emotionally charged design that delivers commercial results.
Known for work with brands like Hellmann’s, Tanqueray, and Lipton, the agency crafts packaging that balances cultural relevance with consumer appeal. Their expertise lies in uncovering deep brand truths and expressing them through tactile, engaging packaging.
Design Bridge often integrates storytelling, heritage, and modern design thinking into their visual strategies, creating distinctive shelf presence for both legacy and emerging brands.
Standout Skill
Turns emotional insight into visually compelling packaging.
Target Fit
Great for consumer brands seeking long-lasting visual identity.
Pricing: Custom depending on brand and project
- Website: www.designbridge.com
- Phone: +44 (0)20 7907 4200
- Address: 16 Clerkenwell Green, London EC1R 0DP
- Email: london@designbridge.com
Review: ★★★★☆
“They helped modernise our look without losing what made us iconic.”
5. Elmwood Brand Design – “Designing for Effectiveness”
Elmwood is an award-winning global brand design consultancy with deep expertise in packaging that delivers results. With a London studio supporting clients globally, Elmwood’s focus is on commercial creativity. They’ve worked with brands like GSK, Heineken, and Morrisons to transform both image and impact.
Their packaging designs are rooted in insight and functionality, ensuring every visual decision supports brand and business goals. They’re particularly skilled at harmonising branding with packaging in a way that drives recognition and differentiation. Elmwood often wins accolades for effectiveness in packaging, and their work demonstrates a rare balance of creativity and measurable outcomes.
Unique Angle
Blends creativity with data-driven packaging impact.
Most Suitable For
Ideal for brands seeking results-backed design solutions.
Pricing: Mid to high-tier pricing depending on scope
- Website: www.elmwood.com
- Phone: +44 (0)20 3701 2530
- Address: 63-65 Farringdon Road, London EC1M 3JB
- Email: london@elmwood.com
Review: ★★★★☆
“Elmwood’s packaging turned our struggling SKU into a top-seller.”
6. BrandOpus – “Branding That Moves People”
BrandOpus is a strategic branding and packaging agency based in London with a deep understanding of how brand narratives connect to consumer behaviour. They have built a reputation for creating emotional connections through design, working with clients such as McCain, Twinings, and Kraft Heinz.
Their approach is rooted in behavioural science and subconscious storytelling, which helps clients achieve lasting resonance with consumers. BrandOpus doesn’t just design packaging; they shape perception by evolving how brands are seen and felt. Their designs are known for impact, clarity, and psychological appeal.
Signature Expertise
Harnesses behavioural science to design packaging that connects.
Recommended For
Best for brands seeking emotional storytelling through design.
Pricing: Custom based on brand needs
- Website: www.brandopus.com
- Phone: +44 (0)20 7234 9999
- Address: 4–10 Tower Street, London WC2H 9NP
- Email: info@brandopus.com
Review: ★★★★☆
“They completely changed how our audience sees us in the best way.”
7. Lewis Moberly – “Intelligent Design That Endures”
Lewis Moberly is one of the most established names in UK design, offering a refined and intelligent approach to packaging. With a strong legacy and multiple industry accolades, the agency excels in transforming brand positioning into visually iconic packaging.
They have worked with high-end clients such as Waitrose, Glenmorangie, and Johnnie Walker. Lewis Moberly is known for precision, strategic thinking, and timeless elegance in design. Their work is often subtle yet highly effective, with a deep understanding of market psychology and consumer context.
Design Approach
Sophisticated packaging rooted in strategic brand evolution.
Fit For
Ideal for luxury and heritage brands seeking lasting visual impact.
Pricing: Premium-level, brand-dependent
- Website: www.lewismoberly.com
- Phone: +44 (0)20 7837 6916
- Address: 11-13 Hatton Wall, London EC1N 8HX
- Email: enquiries@lewismoberly.com
Review: ★★★★★
“Their work speaks volumes elegant, restrained, and absolutely effective.”
8. Wildish & Co. – “Creating Design with Soul and Substance”
Wildish & Co. is an independent creative studio in London, well-known for bringing vibrant, character-rich packaging to life. With clients like Penhaligon’s and various food and beverage startups, they deliver bold, emotionally intelligent designs that stand out in retail and digital spaces.
The agency’s work often blends hand-drawn elements, storytelling, and brand culture into visually unique packaging. Wildish & Co. is particularly skilled at working with challenger brands and luxury goods, bringing authenticity and artistry to every brief.
Creative Personality
Infuses packaging with boldness and brand storytelling.
Preferred By
Best for food, beverage, and artisanal brands with attitude.
Pricing: Moderate to premium range
- Website: www.wildishandco.co.uk
- Phone: +44 (0)20 8050 4830
- Address: 71 Leonard Street, London EC2A 4QS
- Email: hello@wildishandco.co.uk
Review: ★★★★☆
“They captured our brand spirit perfectly fun, fresh, and full of life.”
9. Together Design – “Bringing Brands to Life with Energy and Heart”
Together Design is a London-based creative agency known for crafting packaging that’s full of character and heart. Their clients include Boots, Fortnum & Mason, and M&S, with strong experience in retail, gifting, and beauty.
The team is celebrated for their collaborative spirit and ability to translate brand personality into joyful, customer-first design. Their packaging often includes tactile finishes, illustration, and vibrant palettes. Together Design is especially good at building brand loyalty through packaging that feels personal, expressive, and premium.
Distinctive Style
Delivers warm, expressive packaging with commercial edge.
Works Best With
Ideal for retail and beauty brands wanting personality-rich packaging.
Pricing: Based on brief and scale
- Website: www.togetherdesign.co.uk
- Phone: +44 (0)20 7636 3335
- Address: 4b Shelton Street, London WC2H 9JQ
- Email: info@togetherdesign.co.uk
Review: ★★★★☆
“They brought personality to our brand and made our packaging irresistible.”
10. Slice Design Ltd – “Packaging That Cuts Through”
Slice Design Ltd is a branding and packaging agency known for helping brands stand out through smart, market-savvy design. With a team that mixes big-agency experience and boutique agility, they work across categories like health, wellness, food, and alcohol.
Their approach is insight-driven and client-focused, often working closely with founders and marketing teams to craft packaging that gets results. Slice Design is especially well-suited for startups and mid-size brands looking for affordable creativity without compromise.
Standout Offering
Combines insight, creativity, and commercial thinking.
Favoured By
Best for fast-growing brands needing bold, strategic packaging.
Pricing: Competitive and flexible for smaller brands
- Website: www.slicedesignltd.co.uk
- Phone: +44 (0)20 8392 9221
- Address: The Yard, 11 Ravensbury Terrace, London SW18 4RL
- Email: hello@slicedesignltd.co.uk
Review: ★★★★☆
“Affordable, creative, and highly responsive great for fast-moving startups.”
Who Leads the Way in Sustainable and Eco-Friendly Packaging Design?
Sustainability has become a critical element in packaging, especially in urban centres like London where both consumers and regulators demand environmentally responsible choices. Leading design studios such as Pearlfisher and Big Fish are responding by offering solutions that reduce waste, use biodegradable or recyclable materials, and consider the entire lifecycle of packaging.
These companies integrate sustainability from the concept stage, designing packaging that doesn’t just minimise environmental impact but also enhances the brand’s commitment to ethical practices. In London’s increasingly eco-aware marketplace, this approach not only meets regulations but helps brands form deeper connections with conscious consumers.
What Types of Businesses Benefit Most from Professional Packaging Design?
Professional packaging design has a transformative impact across a wide range of industries. In fast-moving consumer goods (FMCG), it helps products cut through the clutter on busy supermarket shelves.
In the food and beverage sector, design plays a role in conveying freshness, quality, and even taste before a product is opened. For cosmetics and skincare brands, it communicates luxury, purity, or innovation through tactile and visual elements.
Startups, in particular, benefit immensely from working with a professional agency. Launching a new product with packaging that feels premium, aligns with market trends, and builds instant credibility can make the difference between success and obscurity. At the same time, established brands use packaging redesign to stay relevant and attract new audiences in an ever-evolving market.
Where Can You Find Bespoke and Luxury Packaging Solutions in London?
London’s packaging scene includes several agencies that specialise in bespoke and high-end packaging. Studios such as JDO, Free The Birds, and B&B Studio create custom solutions tailored to luxury, artisanal, or premium products. Their work often goes beyond graphics to include packaging structure, texture, and material selection turning every unboxing into a brand experience.
These agencies understand that in the luxury space, packaging is often the first physical touchpoint for a brand. The design needs to evoke emotion, hint at quality, and sometimes even tell a story without a single word. Bespoke packaging is particularly important for limited-edition products or those sold through boutique or online channels where shelf presence is replaced by screen appeal and tactile interaction.
How Do Client Reviews Reflect the Quality of Packaging Design Companies?
Online reviews, testimonials, and case studies offer a clear window into a studio’s working style and results. The best packaging design companies in London consistently receive praise for their ability to interpret briefs creatively, meet tight deadlines, and collaborate transparently with clients.
Design studios like Jones Knowles Ritchie and Studio More are frequently mentioned for their collaborative approaches and ability to push boundaries while staying true to brand identity.
Positive reviews often highlight how these firms manage expectations, offer strategic insights, and remain accessible throughout the project lifecycle. Ultimately, strong client feedback reflects a company’s ability to deliver not just beautiful packaging, but a smooth, strategic process.
How Much Should You Budget for Packaging Design in London?
London offers packaging design services across a broad spectrum of budgets. For startups or small businesses, basic design packages may start at around £1,000 to £3,000. These usually include logo placement, colour schemes, and label design for a limited product range.
Mid-sized companies typically invest between £3,000 and £10,000 for more customised design, including structural packaging, multiple SKUs, and in-depth brand consultation. For premium and luxury brands, budgets often exceed £20,000 especially when the project involves unique materials, intricate finishes, or high-level creative direction.
Factors like project complexity, print requirements, and the number of product lines significantly influence the final cost. Working with a top-tier agency in London means you’re paying not only for design but for strategic insight, research, and experience that ensures your packaging performs in the real world.
What Should You Consider When Choosing a Packaging Design Studio?
Selecting the right agency isn’t simply about choosing the flashiest portfolio it’s about fit. Brands should look for studios whose past work aligns with their vision and who understand their industry. It’s important to evaluate whether an agency can offer guidance beyond aesthetics, such as understanding regulatory requirements, market expectations, and sustainable design options.
Compatibility in communication style, creative direction, and project management approach also plays a big role in the success of a packaging project. Ideally, the relationship feels like a partnership one where both sides are invested in the product’s success from concept to shelf.
Conclusion
London’s packaging design industry is at the forefront of global trends, offering brands access to some of the world’s most talented creatives. Whether your product is sold in boutique shops, major retailers, or online, investing in well-designed packaging is an investment in your brand’s future.
The top 10 packaging design companies listed here represent the pinnacle of what London has to offer strategic vision, creative excellence, and deep market understanding. If your goal is to create packaging that captures attention, tells your story, and drives loyalty, these agencies are the right place to start.
FAQs About Packaging Design Companies in London
What types of packaging services do London agencies typically offer?
They often provide branding, structural design, material sourcing, and production management, tailored to specific product types and industries.
Can London-based agencies work with international brands?
Yes, many of these agencies have global portfolios and experience managing packaging for multinational launches.
Is sustainable packaging more expensive than traditional options?
It can be slightly more expensive initially, but long-term savings and customer goodwill often justify the investment.
How involved are clients in the design process?
Most agencies follow a collaborative approach, including feedback stages, presentations, and regular updates to ensure alignment.
Can these companies help with packaging for e-commerce products?
Absolutely. Many London agencies now specialise in e-commerce-ready packaging that balances design, protection, and unboxing experience.
Do packaging design firms in London work with small businesses?
Yes, several agencies offer scalable services to cater to startups and SMEs, especially those with unique branding needs.
What trends are influencing packaging design in London right now?
Minimalism, sustainability, personalised packaging, and digital integration (like QR codes and AR) are currently shaping the design landscape.