Customer relationship management has become a critical function for businesses operating in competitive markets like London. As organisations grow, managing customer data, sales pipelines, marketing interactions, and service enquiries manually becomes inefficient and error-prone. This is where customer relationship management companies provide tangible value.
London-based CRM companies help businesses implement, customise, and maintain CRM systems that centralise customer information and improve operational efficiency. This guide explains how these companies are evaluated, which firms currently stand out in London, and what UK businesses should consider before choosing a CRM partner.
What Should Businesses Know About Customer Relationship Management Companies in London?
Customer relationship management companies specialise in helping organisations deploy CRM systems that support sales, marketing, and customer service functions. Rather than simply selling software, these firms provide strategic advice, technical implementation, data migration, staff training, and ongoing system optimisation.
In London, CRM companies often work with businesses across finance, legal services, healthcare, retail, property, and technology sectors. Their local presence means they understand UK regulatory requirements, data protection standards, and industry-specific workflows. This local expertise is particularly valuable for companies that must comply with UK GDPR and sector-specific compliance frameworks.
By working with a London-based CRM company, businesses benefit from faster support, tailored solutions, and consultants who understand the realities of operating in the UK market.
What Are the Top 10 Customer Relationship Management Companies in London?
1. Pearl Lemon Consulting – “Performance-Driven CRM Strategy Experts”
Pearl Lemon Consulting is a London-based digital consultancy offering CRM implementation and optimisation services for businesses seeking measurable performance improvements. The company works closely with clients to align CRM systems with sales, marketing, and operational goals. Its approach focuses on practical implementation rather than generic setups.
Pearl Lemon Consulting supports popular CRM platforms and provides ongoing strategic guidance. The team has experience working with SMEs and growing businesses across multiple industries. Its services are designed to improve lead management and customer engagement. The company is known for its data-focused and results-oriented mindset.
Core Focus
Pearl Lemon Consulting specialises in CRM strategy, system configuration, and performance optimisation.
Ideal Fit
Best suited for small to medium-sized businesses aiming to improve lead conversion and customer tracking.
- Website: https://pearllemon.com
- Phone: +442071833436
- Address: 152 – 160 City Road London, EC1V 2NX
- Email: info@pearllemongroup.com
2. Akita Intelligent Solutions – “Enterprise-Level CRM and IT Specialists”
Akita Intelligent Solutions is a well-established technology consultancy offering CRM and IT services to UK businesses. The company delivers CRM implementations alongside managed IT and cloud solutions. Its consultants work with complex business environments requiring secure and scalable systems.
Akita has experience supporting organisations in regulated industries. The company focuses on long-term system reliability and integration. Its CRM services often form part of a wider digital transformation strategy. Akita is recognised for its structured and security-conscious approach.
Area of Expertise
Akita Intelligent Solutions focuses on enterprise CRM systems and integrated IT environments.
Recommended For
Best suited for mid-sized to large organisations with complex infrastructure requirements.
- Website: https://www.akita.co.uk
- Phone: 0330 058 8000
- Address: Tower 42, 25 Old Broad Street, London EC2N 1HN
- Email: info@akita.co.uk
3. CloudShift – “Salesforce Transformation Specialists”
CloudShift is a London-based consultancy specialising in Salesforce implementation and optimisation. The company works with businesses undergoing digital transformation projects. Its services include system design, data migration, and automation. CloudShift supports organisations across sectors such as finance, property, and professional services.
The team emphasises efficient project delivery and user adoption. CloudShift often supports clients with complex Salesforce environments. Its reputation is built on technical depth and platform expertise.
Service Strength
CloudShift concentrates on Salesforce consulting and advanced CRM configurations.
Most Suitable For
Best for businesses already using or migrating to Salesforce.
- Website: https://www.cloudshiftgroup.com
- Phone: 020 3950 2095
- Address: Fora, 6-8 Greencoat Pl, London SW1P 1PL
- Email: info@globant.com
4. CRM Knowledge – “Data-Led CRM Consultancy”
CRM Knowledge provides CRM consulting services with a strong emphasis on data quality and reporting. The company helps organisations design CRM systems that support informed decision-making.
It offers implementation, system reviews, and optimisation services. CRM Knowledge works across various CRM platforms. Its consultants focus on improving system usability and data accuracy. The firm supports both commercial and public-sector organisations. Its approach prioritises long-term CRM value rather than quick deployments.
Professional Focus
CRM Knowledge specialises in CRM data management and reporting accuracy.
Best Application
Ideal for organisations seeking better insight and data-driven CRM usage.
- Website: https://www.crmknowledge.co.uk/
- Phone: 07980 175553
- Address: 43 High Street, Uppermill, Oldham OL3 6HS
- Email: Contact Form
5. Impact CRM – “Sales-Focused CRM Implementation”
Impact CRM is a consultancy dedicated to helping sales teams maximise CRM adoption. The company focuses on practical CRM setups that support pipeline management and forecasting.
Its services are designed to be straightforward and user-friendly. Impact CRM often works with growing businesses that need rapid CRM improvements. The firm supports multiple CRM platforms. It places strong emphasis on training and usability. Impact CRM is known for its hands-on consulting style.
Key Capability
Impact CRM concentrates on sales process optimisation through CRM systems.
Best Use Case
Best for sales-driven organisations seeking improved pipeline visibility.
- Website: https://impact.com/
- Phone: +44 (020) 3876 6532
- Address: 15 Rathbone Place, London, W1T 1HU
- Email: sales@impact.com
6. Magnetise Group – “CRM and Marketing Automation Experts”
Magnetise Group offers CRM and marketing automation services to UK businesses. The company helps align marketing and sales functions using integrated CRM tools. It supports lead nurturing, campaign tracking, and automation workflows.
Magnetise Group works with growing companies looking to scale marketing operations. The firm combines CRM expertise with digital marketing insight. Its services are designed to improve customer journeys. Magnetise Group emphasises measurable marketing performance.
Specialist Area
Magnetise Group focuses on CRM-led marketing automation solutions.
Best Matched For
Best for marketing-led businesses seeking integrated CRM systems.
- Website: https://www.magnetisegroup.com
- Phone: 020 7078 8298
- Address: 1 Lyric Square, London W6 0NB
- Email: info@magnetisegroup.com
7. Artlogic – “CRM Solutions for the Art and Gallery Sector”
Artlogic provides CRM and management systems specifically designed for the art world. The company supports galleries, artists, and collectors with tailored CRM platforms. Its solutions manage client relationships, artwork inventory, and communications. Artlogic’s CRM tools are niche-focused and highly specialised.
The company operates internationally with a strong London presence. Its systems are designed to meet industry-specific workflows. Artlogic is recognised within the creative sector.
Industry Specialism
Artlogic specialises in CRM solutions for art galleries and cultural organisations.
Best Audience
Best for galleries, artists, and art-related businesses.
- Website: https://www.artlogic.net
- Phone: 020 7112 8825
- Address: 1 Pickle Mews London SW9 0FJ
- Email: info@artlogic.net
8. ProvenWorks – “Microsoft Dynamics CRM Specialists”
ProvenWorks is a Microsoft-focused consultancy offering Dynamics 365 CRM services. The company supports system implementation, licensing, and integration. It works closely with organisations using Microsoft ecosystems. ProvenWorks also develops add-ons to extend CRM functionality.
The firm serves businesses across multiple sectors. Its consultants provide long-term system support. ProvenWorks is known for its technical depth within Microsoft platforms.
Platform Expertise
ProvenWorks focuses on Microsoft Dynamics 365 CRM solutions.
Best Scenario
Best for organisations using Microsoft products across their operations.
- Website: https://www.provenworks.com
- Phone: +44 (0)118 321 7405
- Address: John Adams House, 29 Castle St, Reading RG1 7SB, UK
- Email: sales@provenworks.com
9. Purus Consultants – “Strategic CRM and Change Management”
Purus Consultants delivers CRM consultancy with a strong emphasis on change management. The company helps organisations adopt CRM systems effectively. Its services include CRM design, training, and governance. Purus works with complex organisations undergoing transformation.
The firm focuses on people, processes, and technology alignment. Its consultants bring experience across public and private sectors. Purus is known for structured delivery frameworks.
Consulting Strength
Purus Consultants specialises in CRM adoption and organisational change.
Ideal Client
Best for organisations managing large-scale CRM transitions.
- Website: https://www.purusconsultants.com
- Phone: 0121 348 8810
- Address: Guildhall Bldg, Navigation St, Birmingham B2 4BT
- Email: info@purusconsultants.com
10. Silvertouch Technologies – “Global CRM and Digital Solutions Provider”
Silvertouch Technologies is an international IT services company with CRM capabilities in London. The firm offers CRM implementation as part of broader digital solutions.
It supports enterprise and public-sector clients. Silvertouch works across multiple CRM platforms. Its services include system integration and custom development. The company brings global delivery experience. It supports large-scale and complex CRM projects.
Delivery Capability
Silvertouch Technologies focuses on enterprise CRM and digital transformation.
Best Fit
Best for large organisations requiring scalable CRM solutions.
- Website: https://www.silvertouch.com
- Phone: 079 4002 2774
- Address: Halford House, 2 Coval Lane, Chelmsford, CM1 1TD
- Email: info@silvertouch.com
What Types of Services Do CRM Companies in London Typically Offer?
CRM companies in London provide services that go beyond basic software setup. Most firms begin with a discovery phase to understand a business’s processes, customer journey, and reporting needs. Based on this analysis, they configure the CRM system to match real operational requirements.
Implementation services usually include data migration from spreadsheets or legacy systems, custom field creation, workflow automation, and system integration with email, accounting, or marketing platforms. Many CRM companies also provide tailored training sessions to ensure internal teams can use the system effectively.
Ongoing support is another key service, particularly for businesses that lack in-house CRM expertise. This may involve system maintenance, performance optimisation, user support, and regular audits to ensure the CRM continues to align with business goals.
How Can London-Based CRM Companies Help Small and Medium Businesses?
Small and medium-sized businesses often face challenges related to limited budgets, growing customer bases, and inconsistent processes. CRM companies in London address these issues by offering scalable solutions that grow alongside the business.
Rather than implementing overly complex systems, many CRM consultants recommend lightweight platforms that provide essential functionality without unnecessary cost. These systems help SMEs improve lead tracking, customer follow-ups, and reporting accuracy, which directly supports revenue growth and customer retention.
Local CRM providers also offer flexible pricing models and phased implementation approaches, allowing smaller businesses to adopt CRM technology without significant upfront investment.
What CRM Platforms Do Most London CRM Firms Specialise In?
London CRM companies typically work with several leading platforms, selecting the most appropriate solution based on business size, industry, and operational needs.
| CRM Platform | Common Use Case | Typical Business Size |
| Salesforce | Advanced automation and enterprise reporting | Medium to large enterprises |
| Zoho CRM | Cost-effective, scalable CRM | Small to medium businesses |
| HubSpot CRM | Marketing and sales alignment | SMEs and marketing-led firms |
| Microsoft Dynamics 365 | Microsoft ecosystem integration | Enterprises |
| Pipedrive | Simple sales pipeline management | Small sales teams |
Understanding a CRM company’s platform specialisation is essential, as deep expertise in a specific system often leads to more efficient implementation and better long-term results.
How Do CRM Companies in London Ensure Data Protection and GDPR Compliance?
Data protection is a non-negotiable requirement for UK businesses. Reputable CRM companies in London design systems that comply with UK GDPR by implementing secure data storage, role-based access controls, and audit trails.
During data migration, customer information is transferred using encrypted methods to reduce the risk of data breaches. Many CRM consultants also advise businesses on consent management, data retention policies, and system configurations that support compliance requirements.
By working with a knowledgeable local provider, businesses reduce the risk of regulatory breaches and demonstrate accountability in how customer data is handled.
What Factors Should You Consider When Choosing a CRM Partner in London?
Selecting the right CRM partner requires more than comparing prices. Businesses should consider the provider’s industry experience, platform expertise, and ability to explain technical concepts clearly.
Client reviews offer insight into how a company performs in real-world scenarios, particularly when challenges arise. Transparency around pricing, timelines, and support arrangements is another important indicator of trustworthiness.
A strong CRM partner will focus on long-term value rather than quick deployment, ensuring the system continues to support business objectives as requirements evolve.
How Much Do CRM Services Typically Cost for London Businesses?
CRM service costs vary depending on system complexity, business size, and required customisation. While exact pricing is usually determined after consultation, the table below provides a general indication of typical costs in London.
| Service Type | Estimated Cost Range |
| Initial CRM consultation | £100 – £300 per hour |
| Basic CRM setup | £1,000 – £3,000 |
| Full CRM implementation | £5,000 – £20,000+ |
| Ongoing support | £300 – £2,000 per month |
Businesses should always request a detailed proposal that outlines deliverables, timelines, and ongoing support terms.
Conclusion
With so many experienced customer relationship management companies in London, the best choice depends on your business size, goals, and platform needs.
Whether you’re a small business looking for simple CRM setup or an enterprise requiring advanced integration, there’s a provider suited for you. Take time to compare services, read reviews, and choose a firm that understands your industry and can support your long-term CRM strategy.
FAQs About CRM Companies in London
What types of businesses usually work with CRM companies in London?
CRM companies commonly work with finance, legal, healthcare, property, retail, and technology businesses operating in London and across the UK.
How long does a CRM implementation typically take?
Implementation timelines usually range from a few weeks to several months, depending on system complexity and data volume.
Do London CRM companies support businesses outside the capital?
Yes, many firms provide remote or hybrid support to businesses across the UK.
Can CRM systems be customised for specific teams?
CRM platforms can be customised with tailored dashboards, reports, and workflows to suit sales, marketing, or service teams.
Is a local CRM company better than a global provider?
Local CRM companies often offer better understanding of UK regulations, faster communication, and more personalised support.
What training is provided after CRM implementation?
Training usually includes user onboarding, administrator sessions, and documentation to support long-term system use.
How can a business check if a CRM company is trustworthy?
Businesses should review public testimonials, certifications, client case studies, and the company’s transparency around services and pricing.