Fishing in London is no longer a quiet pastime for countryside retreats. The capital has seen a growing wave of interest in angling, thanks to its accessible riverbanks, dedicated fisheries, and expert-run tours.
With the River Thames running through its core and coastal waters just a short trip away, London offers diverse fishing experiences from tranquil bank-side outings to deep-sea escapades. This guide explores the top 10 fishing companies in the city and answers key questions every fishing enthusiast or beginner should know.
What Makes a Fishing Company Stand Out in London?
In a city filled with options, not every fishing company offers the same experience. The standout ones share a few critical characteristics. First, professionalism plays a major role this includes having all the necessary licences, operating within local regulations, and ensuring the safety of guests with well-maintained gear and knowledgeable staff.
Reputation is another major differentiator. The best fishing businesses in London are known for their consistently high customer ratings and glowing testimonials, often highlighted through platforms like Google Reviews or TripAdvisor.
Additionally, having a strong understanding of local waters be it the Thames, nearby lakes, or even the coastal regions within reach allows these companies to provide more successful and enjoyable trips.
Who Are the Top 10 Fishing Companies in London?
1. Go Fish London – “Cast Your Line in the Heart of the Capital”
Go Fish London has quickly established itself as the go-to name for urban fishing in London. Operating directly on the River Thames, this company brings professional fishing experiences to the city centre, offering half-day and full-day trips for all skill levels.
Guests enjoy top-quality rods, bait, and equipment, while expert guides teach the best techniques for catching local species like pike, perch, and zander. Safety and sustainability are at the heart of their operations, ensuring all trips are environmentally responsible.
The company also tailors experiences for individuals, families, and corporate groups, making it one of the most versatile providers in the city. With a focus on education and excitement, Go Fish London is a true urban escape without leaving the capital.
Specialty (Urban Angling Focus)
Guided fishing tours along the River Thames with sustainable practices.
Best For (City Adventures)
Those looking for a complete fishing experience right in central London.
Pricing: Half-day trips from £65; full-day trips from £120
- Website: gofishseafoodbargrill.co.uk
- Phone: 01298 72458
- Address: Unit B3, Altar Way, Ashbourne Rd, Buxton SK17 9UT, United Kingdom
- Email: contactus@gofishseafoodbargrill.co.uk
Review: ★★★★☆
“A surprising escape right in the middle of London. Fantastic guide, great day!”
2. Fishing London – “Professional Guides, Memorable Catches”
Fishing London is one of the capital’s most established fishing companies, offering expert-guided trips across the River Thames, local lakes, and exclusive fisheries. Their team of qualified coaches provides personalised instruction for all skill levels, from complete beginners to experienced anglers.
The company offers a wide range of services including predator fishing on the Thames, fly fishing lessons, and access to private waters for carp and coarse fishing. They pride themselves on their customer-first approach, tailoring every trip to individual goals and group needs.
Sustainability is a key focus, with a strong emphasis on catch-and-release practices and eco-friendly angling. Over the years, Fishing London has become the first choice for tourists, families, and corporate groups looking for a professional yet relaxed angling experience in the city.
Specialty (Guided Expertise)
Tailored fishing trips on the Thames and private waters with professional coaches.
Best For (Versatile Anglers)
Anyone from first-time fishers to seasoned pros wanting diverse fishing options.
Pricing: From £150 for half-day guided trips; customised packages available
- Website: fishinglondon.co.uk
- Phone: (+44) 020 7118 5115
- Address: 12 Mulberry Place,. Pinnell Road,. London, SE9 6A
- Email: info@fishinglondon.co.uk
Review: ★★★★★
“Brilliant day out on the Thames expert guide, great company, and plenty of action!”
3. Rockfish – “Fresh, Sustainable, and Straight from the Sea”
Rockfish is a well-known name in the UK’s fishing and seafood scene, combining sustainable fishing practices with exceptional seafood dining experiences. Founded by award-winning chef Mitch Tonks, the company works closely with local fishermen to ensure only responsibly caught fish make it from boat to plate.
While primarily known as a seafood restaurant group, Rockfish also connects customers with the fishing industry through traceable sourcing, daily catch updates, and community initiatives.
Their dedication to sustainability means guests not only enjoy fresh seafood but also support healthier oceans. With branches across the South of England and a strong presence in London, Rockfish has become a trusted bridge between fishing companies and the public, proving that responsible fishing can taste as good as it looks.
Specialty (Sustainable Dining)
Ethically sourced, fresh seafood directly linked to local fishing fleets.
Best For (Seafood Lovers)
People who want responsibly sourced, high-quality fish prepared by experts.
Pricing: Starters from £9, mains from £18 (seafood market prices vary daily)
- Website: therockfish.co.uk
- Phone: 01803 850872
- Address: New Fish Quay, Brixham TQ5 8AW, UK
- Email: info@therockfish.co.uk
Review: ★★★★★
“The fish was so fresh you could taste the sea and I love their commitment to sustainability!”
4. Direct Seafoods – “Fresh from Shore to Plate”
Direct Seafoods is one of the UK’s leading suppliers of fresh and sustainable fish and seafood, with a major hub in London. While not a farm in the traditional sense, it plays a vital role in London’s food supply chain by working closely with British and international fisheries to source responsibly caught seafood. Their ethos is rooted in traceability, sustainability, and freshness.
Direct Seafoods supplies many of the capital’s restaurants, hotels, and caterers, ensuring chefs have access to top-quality produce delivered daily. With strong ties to organisations like the Marine Stewardship Council (MSC), the company prioritises ethical sourcing and long-term marine conservation.
Their wide range of products spans everything from wild-caught fish to premium shellfish, making them a trusted partner in London’s hospitality industry.
Distinctive Focus
Sustainably sourced fish and seafood with full supply chain transparency.
Ideal Clientele
Chefs, restaurants, and catering businesses seeking premium fresh seafood.
Pricing: Prices vary daily based on market and catch; wholesale supply.
- Website: www.directseafoods.co.uk
- Phone: +44 01206 584 790
- Address: Units 1–3, Enterprise Way, London SW18 1FZ
- Email: sales@directseafoods.co.uk
Review: ★★★★★
“Consistently high-quality seafood, always fresh and beautifully sourced. A reliable partner for our kitchen.”
5. Unique Seafood – “Delivering the Ocean’s Best to Your Plate”
Unique Seafood is one of the UK’s largest independent seafood suppliers, providing high-quality, responsibly sourced fish to restaurants, retailers, and customers across London. With over two decades in the business, the company has built strong partnerships with trusted fishing fleets, ensuring a consistent supply of fresh and frozen products.
Their expertise covers an extensive range of species, from shellfish and salmon to exotic catches that cater to both chefs and seafood enthusiasts. They pride themselves on traceability, ensuring every product can be linked back to its source.
By combining modern logistics with a traditional respect for the sea, Unique Seafood has become a vital link between fishing companies and London’s dining scene. Their commitment to sustainability and service has made them a trusted choice for businesses and households alike.
Specialty (Seafood Distribution)
Supplying fresh and frozen seafood with full traceability across London.
Best For (Restaurant Partners)
Chefs, retailers, and businesses needing consistent, high-quality seafood.
Pricing: Trade and wholesale pricing available on request
- Website: uniqueseafood.co.uk
- Phone: 0203 260 3580
- Address: Unique House, Cross Lane, Bradford BD7 3JX
- Email: sales@uniqueseafood.co.uk
Review: ★★★★★
“Exceptional quality and reliability our restaurant depends on their seafood supply.”
6. H. Forman & Son – “London’s Oldest Smoked Salmon Specialists”
H. Forman & Son is one of London’s most iconic names in seafood, with a heritage dating back to 1905. Based in East London, the company is best known for producing world-class London Cure Smoked Salmon, using traditional hand-cutting methods passed down for over a century.
While it’s rooted in tradition, Forman’s continues to innovate, supplying Michelin-starred restaurants, luxury hotels, and private clients across the city. They offer an extensive range of fresh and smoked fish, available for wholesale, retail, and direct home delivery.
Visitors can also enjoy guided tours of their smokehouse and riverside restaurant, blending history, craft, and fine dining in one unique experience. By combining artisanal skills with modern logistics, H. Forman & Son has become a symbol of London’s seafood excellence.
Specialty (Smoked Salmon Mastery)
Producers of award-winning London Cure Smoked Salmon and fine seafood.
Best For (Luxury Dining)
Chefs, hotels, and customers seeking premium smoked salmon and seafood.
Pricing: Smoked salmon from £9.95; gift boxes and hampers available
- Website: formans.co.uk
- Phone: 020 8525 2390
- Address: Stour Road, Fish Island, London E3 2NT
- Email: info@formans.co.uk
Review: ★★★★★
“Quite simply the best smoked salmon I’ve ever tasted melt-in-your-mouth quality!”
7. Wright Brothers – “From Tide to Table with Freshness Guaranteed”
Wright Brothers have built a reputation as one of London’s finest seafood suppliers and restaurateurs, connecting the capital with the freshest catches from UK and international waters. Founded in 2002, the company operates its own wholesale business, supplying some of the city’s best restaurants alongside its own acclaimed oyster houses.
They are best known for their exceptional oysters, which come directly from their own Duchy Oyster Farm in Cornwall, but their range includes premium fish, crustaceans, and seasonal shellfish.
Their wholesale division ensures traceability and quality, making them a trusted partner for chefs, while their restaurants allow everyday diners to enjoy world-class seafood. By combining sourcing, distribution, and hospitality, Wright Brothers embody a complete “tide to table” philosophy.
Specialty (Oyster Expertise)
Producers, suppliers, and restaurateurs specialising in premium oysters and seafood.
Best For (Seafood Enthusiasts)
Restaurants, chefs, and diners seeking responsibly sourced oysters and fresh fish.
Pricing: Oysters from £3.50 each in restaurants; wholesale pricing available on request
- Website: thewrightbrothers.co.uk
- Phone: 020 7324 7734
- Address: Kingly Court, Soho, London W1B 5PW
- Email: borough@thewrightbrothers.co.uk
Review: ★★★★★
“The oysters were fresh, briny, and unforgettable you can taste the ocean in every bite!”
8. Reel Time Fishing Co. – “Private, Premium, and Personal”
Reel Time Fishing Co. specialises in high-end, bespoke fishing experiences for individuals, couples, or small private groups. Operating in some of London’s most scenic fishing spots, this service focuses on creating a personalised atmosphere with expert one-on-one guidance.
The team prides itself on discretion, luxury, and professionalism often serving celebrities, executives, and fishing enthusiasts seeking privacy. From champagne on board to hand-picked tackle and rods, every detail is curated to perfection.
Their guides tailor each outing based on your preferences, skills, and fishing goals. Reel Time makes the ideal choice for those who want their fishing day to feel like a private retreat.
Specialty (Luxury Leisure)
Premium fishing sessions with custom-built itineraries and luxury add-ons.
Best For (Exclusive Anglers)
Professionals or travellers seeking private, high-comfort fishing experiences.
Pricing: Starting from £250 per person
- Website: reeltimefishing.com
- Phone: 208 790 2128
- Address: 2131 Critchfield Road Clarkston, WA 99403
- Email: kyrie@reeltimefishing.com
Review: ★★★★★
“Incredible personal service. Felt like a five-star fishing escape in London!”
9. NAFISH – “Wholesale Seafood with Global Reach”
NAFISH is a leading UK-based seafood supplier with a strong presence in London, delivering high-quality fresh and frozen products to restaurants, retailers, and catering businesses. With years of experience in the industry, they specialise in sourcing seafood from trusted global fisheries, ensuring consistency, traceability, and sustainability.
Their product portfolio is extensive, covering everything from Atlantic cod and haddock to prawns, tuna, and exotic species tailored to chefs’ needs. What sets NAFISH apart is their focus on quality control and reliable logistics, guaranteeing daily deliveries across London and beyond.
Their customer service team works closely with clients to provide flexible solutions, making them a preferred partner for businesses that demand excellence. Whether it’s supplying fine-dining establishments or casual eateries, NAFISH brings the world’s oceans to the heart of London.
Specialty (Global Supply Network)
Distributors of fresh and frozen seafood sourced from sustainable fisheries worldwide.
Best For (Hospitality Industry)
Restaurants, hotels, and caterers needing reliable seafood supply at scale.
Pricing: Wholesale pricing available on request
- Website: nafish.co.uk
- Phone: +44 (0)1883 345103
- Address: Weston Drive Caterham Surrey CR3 5XY
- Email: admin@nafish.co.uk
Review: ★★★★☆
“Excellent supplier always on time with consistently high-quality seafood.”
10. We Fly Fish – “Master the Art of Fly Fishing in London”
We Fly Fish is a specialist guiding company dedicated to teaching and perfecting the art of fly fishing across London and the UK. Their experienced instructors are certified fly-casting coaches who work with anglers of all abilities, from complete beginners to seasoned fly fishers wanting to refine their technique.
Sessions take place on carefully chosen private fisheries and rivers, offering a calm, natural setting for learning and practice. The company provides all necessary gear, including premium rods, reels, and flies, so clients can focus entirely on technique and enjoyment.
Beyond casting lessons, they also run courses covering entomology, river reading, and fish behaviour, adding depth to the learning experience. With a mix of patience, professionalism, and passion, We Fly Fish is a standout choice for those wanting to immerse themselves in this traditional and elegant form of angling.
Specialty (Fly Casting Instruction)
Expert-led fly fishing lessons with professional casting coaches.
Best For (Skill Development)
Anglers keen to learn or refine fly fishing skills in London’s private waters.
Pricing: From £90 for half-day lessons; £160 for full-day guided sessions
- Website: weflyfish.co.uk
- Phone: 07748 846 432
- Address: Private fisheries in London and surrounding areas (details on booking)
- Email: info@weflyfish.co.uk
Review: ★★★★★
“The coaching was outstanding I finally nailed my cast and even landed a trout!”
How Can You Tell if a Fishing Tour Is Worth the Price?
Assessing the value of a fishing trip involves more than just looking at the cost. A quality tour typically includes fishing gear, bait, access to good locations, and guidance from experienced anglers. These additions help create a seamless and enjoyable experience, especially for those who are new to the sport.
It’s also worth considering the duration of the trip. Full-day excursions usually provide more opportunity to learn and relax, while half-day sessions are more affordable and suitable for quick outings.
Group size matters too smaller groups often receive more personalised attention. And for those wanting extras like lunch, photography, or fish cleaning services, some companies include these perks as part of their premium packages.
Are There Fishing Companies in London for Complete Beginners?
Yes, absolutely. Many of the top fishing companies in London welcome complete beginners and go the extra mile to make them feel comfortable. They usually offer starter packages that include equipment, instruction, and on-site coaching. This way, you can focus on enjoying the experience rather than worrying about technical details.
Guides typically explain how to cast, reel, and handle fish safely. Some even provide short demonstrations and allow extra time for practice. Locations are usually calm and well-suited to first-timers, with minimal distractions and good fish activity to ensure a rewarding trip.
Is Sea Fishing an Option for London Residents?
Despite being an inland city, London residents have easy access to sea fishing experiences. Several companies organise trips that depart from or offer transport to coastal areas like Brighton, Southend-on-Sea, or the Kent coastline. These excursions often take place on specially equipped boats designed for deeper sea adventures.
Sea fishing offers the chance to catch a broader range of species, including cod, mackerel, bass, and even shark species during certain seasons. The trips are typically full-day experiences and often include everything from rods and bait to expert advice. For those seeking a bit more thrill beyond the calm waters of rivers and lakes, sea fishing is a compelling option.
Do Any London Fishing Companies Focus on Corporate or Group Events?
Fishing is becoming an increasingly popular option for team building and group experiences in London. Several companies have crafted packages specifically designed for businesses, large families, or event organisers looking to add something unique to their schedule.
These group packages often include transport, catering, guided fishing, and flexible timings. Many companies also provide trophies, photos, or even custom branding for corporate clients. The relaxed atmosphere of a fishing trip encourages social interaction and makes for a memorable day outside the office.
How Are London Fishing Companies Supporting Sustainability?
With a growing focus on environmental impact, many London-based fishing companies are taking sustainability seriously. Catch-and-release fishing is now widely practised, especially in areas where certain species are protected or overfished.
Eco-friendly bait and biodegradable tackle options are becoming more common. Some companies are also partnering with local wildlife and river preservation groups to support conservation efforts. One notable example is the Urban Fishing Collective, which blends education with action by teaching responsible fishing techniques during every outing.
Which Types of Fishing Can You Experience in London?
London may be a sprawling metropolis, but it offers an impressive variety of fishing types. Coarse fishing is the most common, with opportunities to catch species like carp, tench, and bream in the city’s lakes and canals. Fly fishing, while less widespread, is available through specialist guides at stocked fisheries.
Boat fishing is widely available on the Thames and includes both bank-to-boat and fully guided river excursions. For those willing to travel slightly outside of London, sea fishing becomes a viable option. Overall, the variety ensures that anglers of all interests and skill levels can find something that suits their style.
Comparison of the Top Fishing Companies in London
| Company Name | Type of Service | Location | Google Rating | Website |
| Go Fish London | River Fishing Tours | Central London | 4.9 | gofishlondon.co.uk |
| Angling Project UK | Youth & Community Angling | Greater London | 4.8 | anglingproject.org.uk |
| Thames River Adventures | Guided Boat Trips | River Thames | 4.7 | thamesfishing.co.uk |
| London Angling Adventures | Carp & Predator Fishing | West London | 4.6 | londonangling.co.uk |
| Get Hooked Fishing Tours | Group/Corporate Fishing | East London | 4.8 | gethookedfishing.com |
| Sea Strike Charters | Sea Fishing Excursions | Brighton/London | 4.9 | seastrikecharters.com |
| Urban Fishing Collective | Eco-Friendly Angling | South London | 4.7 | urbanfishing.co.uk |
| Reel Time Fishing Co. | Private Guided Trips | Central London | 4.9 | reeltimefishing.com |
| The London Fishery Experience | Exclusive Fisheries | North London | 4.6 | londonfishery.com |
| Capital Fishing Trips | Budget-Friendly Options | Multiple Locations | 4.5 | capitalfishing.co.uk |
Conclusion
Whether you’re a curious beginner, a corporate group organiser, or an angling veteran, London’s fishing scene has something unique to offer. With professional guides, family-friendly options, and even access to sea fishing, the city’s fishing companies are ready to help you reel in not just fish, but unforgettable memories. The companies featured in this guide represent the very best the capital has to offer, combining local expertise with exceptional service.
FAQs About Fishing Companies in London
How much does a typical fishing trip cost in London?
Pricing can vary depending on the duration and services included, but half-day trips often start around £40, with full-day excursions ranging from £100 to £300.
Are fishing licences required in London?
Yes, anyone fishing in freshwater must have a valid Environment Agency rod licence, although some companies include this in the booking.
Do companies in London cater to tourists or beginners?
Many fishing companies offer beginner-friendly packages and are well-prepared for tourists, often providing all equipment and instruction.
When is the best time to fish in London?
Spring and summer offer ideal weather and fish activity, but some companies operate year-round for more experienced anglers.
Can you go sea fishing from London?
Yes, while not directly coastal, London-based companies often offer transport or partner with operators in nearby seaside towns.
Are fishing trips safe for children and families?
Yes, several companies cater specifically to families and provide safety gear, age-appropriate equipment, and beginner-level instruction.
Do fishing companies in London support sustainable practices?
Yes, many promote catch-and-release policies, use eco-friendly gear, and work with local environmental groups to protect aquatic ecosystems.