In a city where property prices consistently exceed national averages, the concept of unlocking the value of your home through equity release has grown rapidly. For homeowners in London aged 55 and above, equity release presents a strategic option to access funds without the need to downsize or sell.
Whether you’re looking to support your retirement, fund family needs, or simply enjoy financial flexibility, choosing the right provider is crucial.
The best equity release companies in London not only offer a range of tailored lifetime mortgage solutions and home reversion plans but also ensure that clients receive FCA-regulated, transparent, and personalised advice.
With the capital’s diverse housing market and varying financial needs, selecting a reputable equity release company is more important than ever in 2025.
Here’s a detailed breakdown of the top 10 providers offering equity release services in London evaluated on trust, regulatory compliance, plan flexibility, and client satisfaction.
What is Equity Release in London?
Equity release is a financial product designed for homeowners aged 55 and over, allowing them to access the wealth tied up in their property without the need to sell or move out. In London, where property prices are significantly higher than in many other parts of the UK, equity release has become an attractive option for retirees looking to supplement their income or fund specific life goals.
Understanding Lifetime Mortgages
The most common type of equity release is the lifetime mortgage. This involves borrowing money against the value of your home while retaining full ownership. The interest can be rolled up or paid monthly, and the loan is typically repaid when the homeowner dies or moves into long-term care. It’s suitable for those who want to stay in their home for life while unlocking cash from it.
What is a Home Reversion Plan?
A home reversion plan works differently. It involves selling a percentage of your home to a provider in return for a tax-free lump sum or regular payments. You still live in the property rent-free, but the provider owns a share of it. When the property is eventually sold, the provider receives their share based on the market value at that time.
Regulation in London and the UK
Every credible equity release provider operating in London should be authorised and regulated by the Financial Conduct Authority (FCA) to ensure consumer protection.
In addition, many are members of the Equity Release Council, which ensures that customers are offered protections like the no negative equity guarantee, meaning you will never owe more than the value of your home.
How Can You Compare the Best Equity Release Companies in London?
Choosing the right equity release provider can be overwhelming due to the number of companies and types of plans available. Understanding how to compare your options is critical to making a safe, informed choice.
The Importance of FCA Regulation
It’s crucial to work exclusively with equity release firms that are regulated by the FCA to safeguard your financial interests. This ensures they meet strict financial standards and are legally bound to protect your rights as a consumer.
Looking for Equity Release Council Membership
Reputable providers are also members of the Equity Release Council (ERC). The ERC sets best-practice standards and requires that companies offer guarantees, such as the right to remain in your home for life and the assurance that you’ll never owe more than your home is worth.
Evaluating Interest Rates and Fees
Interest rates on equity release plans vary and can significantly affect how much you’ll owe over time. It’s essential to look at whether the rate is fixed or variable, what additional fees are charged (such as arrangement fees or valuation fees), and whether early repayment charges apply.
Considering Flexibility and Options
Different plans offer different features for example, the ability to make partial repayments without penalties, drawdown facilities, or interest-only payments. The more flexible the plan, the better it may suit your long-term needs.
Who are the Top 10 Best Equity Release Companies in London?
1. Age Partnership – “Equity Release, Made Simple”
Age Partnership has established itself as a top-tier, independent equity release advisory firm serving homeowners across the UK. Based in Leeds but with a broad presence in London, the firm has helped thousands of clients access property wealth securely. Their whole-of-market model ensures they can compare products from a wide range of lenders, offering bespoke recommendations.
Known for strong customer service, Age Partnership supports clients through every step of the process with clarity and empathy. Their online tools and calculators are user-friendly and informative, making them ideal for first-timers. They also have extensive experience handling complex financial backgrounds. This is a reliable option for anyone looking for independent, FCA-regulated advice.
Expertise Highlight
Whole-of-market comparison tailored to individual client needs.
Most Suitable For
First-time applicants seeking detailed guidance and product variety.
Pricing: Free initial advice; fee may apply if you proceed with a product.
- Website: www.agepartnership.co.uk
- Phone: 0800 4701 054
- Address: 2200 Century Way, Thorpe Park, Leeds, LS15 8ZB
- Email: enquiries@agepartnership.com
Review: ★★★★★
“Clear, calm, and reassuring. We received excellent support from start to finish — everything was explained clearly and handled with care.
2. Key Later Life Finance – “Trusted Advice Since 1998”
With decades of experience in the later-life lending sector, Key Later Life Finance is one of the best-known equity release brands in the UK. The firm operates across London, offering comprehensive support to homeowners over 55 who want to unlock cash from their property.
Their solutions include lump sum and drawdown lifetime mortgages, all regulated and tailored to meet individual financial goals. Key has invested heavily in client education with free online calculators, guides, and video consultations.
They offer nationwide advisers and home visits for added convenience. Their depth of market knowledge and customer-first ethos keep them highly rated among retirees.
Area of Strength
Nationwide lifetime mortgage advice combined with digital tools.
Ideal Use Case
Ideal for individuals who prefer the flexibility of both face-to-face consultations and digital tools during their decision-making process.
Pricing: Free consultation; arrangement fees apply depending on product.
- Website: www.keyadvice.co.uk
- Phone: 0808 252 9170
- Address: Baines House, Midgery Court, Fulwood, Preston, PR2 9ZH
- Email: info@keyadvice.co.uk
Review: ★★★★☆
“They guided us with care and offered multiple options that matched our needs.”
3. Aviva – “A Legacy of Financial Strength”
Aviva is one of the UK’s largest insurers and offers its own equity release plans through lifetime mortgages. The company is known for its financial stability and trustworthiness, having served British households for over 300 years. Their equity release products are designed with flexibility in mind, including drawdown options and inheritance protection features.
With competitive interest rates and no arrangement fees on selected products, Aviva appeals to those seeking reliability and brand assurance. Their in-house advisers provide FCA-regulated support and straightforward explanations. Clients often choose Aviva for their low-risk reputation and responsive customer service.
Financial Authority
Direct lifetime mortgage provider backed by institutional strength.
Target Market
Homeowners who prefer a one-stop provider from a trusted insurer.
Pricing: Competitive interest rates; some plans have no arrangement fee.
- Website: www.aviva.co.uk
- Phone: +44 20 7283 2000
- Address: 80 Fenchurch St, London EC3M 4AE, UK
- Email: corporatenews@aviva.com
Review: ★★★★☆
“Reliable and simple. We knew we were in safe hands from the very first call.”
4. Legal & General – “Built for Life’s Later Stages”
Legal & General offers equity release through flexible lifetime mortgage products and has gained a solid reputation for transparency. Their services focus on helping clients understand long-term implications, including inheritance impact and repayment strategies. They provide drawdown and lump sum options and include tools to help clients estimate future outcomes.
Their interest rates are competitive, and their customer support is proactive and friendly. Legal & General appeals to homeowners who want structured financial planning with clear documentation. They also offer protection options that preserve part of the estate for heirs, which many London families prioritise.
Special Competency
Structured plans with strong focus on inheritance protection.
Best-Fit Customer
Those seeking future-proof financial planning from a reliable institution.
Pricing: Interest rates start from 5.39% APR; advice fees may apply.
- Website: www.legalandgeneral.com
- Phone: +44 20 3124 2000
- Address: 1 Coleman St, London EC2R 5AA, UK
Review: ★★★★☆
“The plan was flexible and they explained the future projections very clearly.”
5. Pure Retirement – “Equity Release Without Compromise”
Pure Retirement is a specialist lender focusing entirely on equity release and later-life lending. Though they operate through intermediaries, their product range is among the most comprehensive in the UK. Their plans are known for flexible repayment terms and are ideal for customers with unique property types or larger equity needs.
Pure Retirement works exclusively with professional advisers who understand the nuances of retirement planning. They also offer optional inheritance protection and drawdown facilities. Their service is ideal for clients who already have a broker or financial adviser to handle applications.
Industry Focus
Exclusive later-life lending through financial intermediaries.
Ideal Scenario
Clients with bespoke needs or non-standard property types.
Pricing: Pricing varies; products typically offered through partnered brokers.
- Website: www.pureretirement.co.uk
- Phone: 0113 3660 599
- Address: 2200 Century Way, Thorpe Park, Leeds LS15 8ZB
Review: ★★★★☆
“Our broker secured an excellent deal with them. The flexibility worked perfectly for us.”
6. More2Life – “Smarter Lending for Later Life”
More2Life is recognised for bringing innovation and competitive pricing to the equity release market. Their plans often include interest-only options and flexible features, which are ideal for those looking to manage their inheritance more actively. The company leverages technology to streamline the application and approval process, providing faster outcomes.
They offer a wide range of products, including fixed and variable-rate plans. More2Life works through advisers but is widely available to London homeowners. Their edge lies in personalisation and speed, especially for those with time-sensitive financial needs.
Innovation Edge
Technology-driven underwriting with rapid application processing.
Usage Profile
Homeowners needing speed and flexible repayment options.
Pricing: Some of the lowest fixed rates on the market; depends on age/property.
- Website: www.more2life.co.uk
- Phone: 03454 500 151
- Address: more2life PO Box 1168 Preston PR2 0GB
- Email: info@more2life.co.uk
Review: ★★★★☆
“They turned everything around in a few days and helped us lock in a great rate.”
7. LV= (Liverpool Victoria) – “Helping Retirees Live More”
LV= is a mutual insurer that has long prioritised ethical lending and client-first financial services. Their equity release offerings include both lump sum and drawdown lifetime mortgages with competitive interest rates.
LV= offers flexible repayment choices and optional inheritance protection, which has made them a favourite among conservative planners. As a mutual, profits are reinvested for members’ benefit, which many clients appreciate.
Their service is more personal than some larger firms, with a focus on transparency and support. LV= is a top choice for retirees looking for a responsible and stable provider.
Member Benefit Focus
Mutual provider reinvesting profits for customer benefit.
Suitable For
Cautious retirees who want ethical lending options.
Pricing: Offers competitive rates; fees vary based on product.
- Website: www.lv.com
- Phone: +44 1202 292333
- Address: 80 Cheapside, London EC2V 6EE, United Kingdom
- Email: GIfeedback@lv.co.uk
Review: ★★★★☆
“They made us feel safe and informed, and their flexible terms were perfect.”
8. Canada Life – “Confidence for Every Stage of Retirement”
Canada Life offers one of the broadest product ranges among equity release providers, making them ideal for complex needs. Their plans cater to primary homes, second homes, and even buy-to-let properties.
This level of versatility is particularly attractive in London’s diverse housing market. Canada Life is known for its clarity on long-term costs, interest rates, and inheritance protection features. They work through advisers and offer both fixed and variable interest options. Their experience in retirement planning adds credibility and depth to their product offerings.
Product Variety
Solutions for standard homes, second homes, and rental properties.
Recommended For
Clients with mixed or high-value property portfolios.
Pricing: Fixed and variable rate options; pricing available via brokers.
- Website: www.canadalife.co.uk
- Phone: 0800 068 0212
- Address: 255 Dufferin Ave., T. 540 · London, ON N6A 4K1
Review: ★★★★☆
“We used their plan for our second property — smooth and professional throughout.”
9. Responsible Life – “Independent Advice You Can Trust”
Responsible Life is one of the UK’s largest independent equity release brokers, known for their transparency and thorough advice process. Their whole-of-market approach allows clients to compare numerous plans from top providers in one place.
The company is highly rated for its client-focused approach and the time it takes to understand individual goals. Responsible Life advisers often assist clients with broader retirement planning beyond equity release. This makes them ideal for homeowners seeking unbiased, strategic financial advice from start to finish.
Advisory Depth
Independent guidance with full-market access and financial planning insight.
Preferable For
Clients seeking a wide view of the market and custom strategy.
Pricing: Free advice; paid by lender if a product is taken.
- Website: www.responsiblelife.co.uk
- Phone: 0800 048 5807
- Address: Princess Court, 23 Princess St, Plymouth PL1 2EX
- Email: info@responsiblelife.co.uk
Review: ★★★★★
“Truly independent advice with no pressure — we felt totally in control.”
10. HUB Financial Solutions – “Retirement Made Clear”
Part of Just Group, HUB Financial Solutions offers detailed equity release advice supported by retirement income planning. Their advisers are FCA-regulated and known for their professional approach. HUB stands out by helping clients understand not just how to release equity, but how it fits into a bigger retirement strategy.
They provide access to exclusive deals and offer home appointments in London. Their advice is detailed and suited for those exploring long-term financial options rather than short-term cash flow fixes. HUB is best for those who want advice beyond a simple product sale.
Strategic Advantage
Focused on integrating equity release into retirement income planning.
Ideal Client
Retirees exploring long-term strategies beyond cash release.
Pricing: Free consultation; product-specific fees may apply.
- Website: www.hubfinancialsolutions.co.uk
- Phone: +44 1737 233413
- Address: 10th Floor, Nomura Building, 1 Angel Ln, London EC4R 3AB, United Kingdom
- Email: complaint.info@financial-ombudsman.org.uk
Review: ★★★★☆
“Very thorough they considered our full retirement plan, not just the mortgage.”
How Do FCA-regulated Equity Release Providers Ensure Safety?
Security and protection are at the heart of regulated equity release plans. FCA regulation and ERC membership provide peace of mind for homeowners.
Legal Compliance and Consumer Protection
FCA regulation means the company must treat customers fairly, disclose all terms clearly, and ensure that all advice provided is in your best interest. Companies that fail to do this can be penalised or banned from offering financial services.
Equity Release Council Safeguards
Providers that are ERC members must meet specific consumer protection standards. These include the right to remain in your home for life, a no negative equity guarantee, and clear, transparent terms.
What Types of Equity Release Plans Do London Firms Offer?
There’s no one-size-fits-all solution. London-based equity release companies offer a range of plans to cater to different needs and financial goals.
Lump Sum Lifetime Mortgages
These plans release the full amount of equity upfront. They are best for homeowners needing a large sum immediately, such as for home renovations or helping family members.
Drawdown Lifetime Mortgages
Instead of receiving all the money at once, a drawdown plan allows you to take smaller amounts over time. This helps reduce interest accumulation and manage your funds more efficiently.
Interest-Only Lifetime Mortgages
With these plans, you pay just the interest monthly, which keeps the final loan amount from increasing. It’s ideal for those who have some income in retirement and want to protect inheritance.
How Do Interest Rates Affect Equity Release Deals in London?
The total cost of an equity release plan is heavily impacted by the interest rate, making it a key factor to evaluate when comparing offers.
Since most plans are compound interest-based, the amount owed can grow quickly if left unpaid.
Understanding Compound Interest
Unlike simple interest, compound interest accumulates both on the original loan and on the interest already added. Over 10–20 years, this can substantially increase the repayment amount.
| Year | Loan (£50,000) @ 5% | Loan (£50,000) @ 6% |
| 5 | £63,814 | £66,911 |
| 10 | £81,445 | £89,542 |
| 15 | £103,899 | £119,774 |
Fixed vs Variable Rates
Today, many equity release plans feature fixed interest rates, providing long-term predictability and financial stability for homeowners. This protects the homeowner from market fluctuations and makes long-term planning easier.
Are There Any Risks or Downsides to Using Equity Release in London?
Equity release isn’t right for everyone. While it offers advantages, there are also drawbacks that must be carefully considered.
Impact on Inheritance
Since the loan and accumulated interest are repaid from your estate, your heirs may receive less. Some plans offer inheritance protection, allowing you to safeguard a portion of your property value.
Early Repayment Charges
If you decide to repay your plan early for example, if you move to a new home you may face early exit fees. This is why flexibility is important when selecting a provider.
Effects on Means-Tested Benefits
Receiving a large lump sum could affect eligibility for certain government benefits, such as pension credit or council tax reduction. It’s important to discuss these implications with a financial advisor.
What Questions Should London Homeowners Ask Before Choosing an Equity Release Provider?
Being informed helps you make a confident decision. These questions can guide your discussions with any equity release provider or advisor.
Is the provider fully regulated and an ERC member?
Only work with companies that are both FCA-regulated and Equity Release Council members to ensure safety and transparency.
What are the fees and total cost over time?
Ask for a full breakdown of all fees, including interest, setup costs, legal fees, and potential penalties.
Does the plan allow flexibility and future changes?
It’s important to know whether the plan allows partial repayments, porting to a new home, or switching plans later.
Conclusion
Equity release offers a powerful financial tool for London homeowners, particularly retirees looking to access property wealth without the stress of moving. Choosing from the best equity release companies in London requires careful consideration of regulatory status, customer feedback, interest rates, and plan flexibility.
By consulting with independent, FCA-regulated advisors and comparing top-rated providers, homeowners can find a plan that fits their lifestyle and protects their future.
FAQs About Best Equity Release Companies in London
What is the minimum age to take out equity release?
In the UK, most equity release schemes require applicants to be a minimum of 55 years old to qualify.
Will I still own my home after equity release?
Yes, if you take out a lifetime mortgage, you continue to own your home entirely while using its value to secure funds.
Can I move home after taking equity release?
Most plans are portable, but conditions apply based on the provider.
Does equity release affect means-tested benefits?
It may, depending on how much money you release and how it’s used.
Can I repay an equity release loan early?
Some plans allow early repayment, but you may face charges.
Is it better to take a lump sum or drawdown?
It depends on your needs drawdown plans can reduce the interest accumulated over time.
How much equity can I release from my home in London?
Typically, between 20% to 60% of your home’s value, based on age and health.