In an increasingly digital world, businesses in London must focus on more than just online visibility they need marketing strategies that deliver measurable outcomes. That’s where performance marketing companies come in. These agencies focus on tangible results such as leads, conversions, and revenue, and their success is often tied directly to the results they deliver.
This comprehensive guide explores what performance marketing entails, how to choose the right agency, and introduces the top 10 performance marketing companies in London for 2025. Whether you’re a small business owner or a marketing decision-maker for a growing enterprise, this article will help you make an informed decision without needing to look elsewhere.
What Does a Performance Marketing Company Actually Do?
A performance marketing company is a type of digital agency that operates based on results. Unlike traditional marketing models that charge flat fees regardless of outcomes, performance marketing firms are typically compensated when specific actions occur such as a sale, click, or lead.
This model is particularly effective in London’s competitive business landscape. For local brands, it ensures marketing budgets are used efficiently, focusing on return on investment (ROI) rather than vanity metrics. The approach also provides clear accountability since every penny spent is traceable to actual business results.
Additionally, performance marketing is highly data-driven. Agencies leverage advanced analytics tools and platforms to optimise advertising campaigns in real time. Businesses benefit from agile strategies, continual testing, and improvements based on what actually converts, rather than just what looks good on paper.
How Do You Evaluate a Performance Marketing Agency Before Hiring Them?
Choosing the right agency can make or break your marketing strategy. It’s not just about finding a reputable name it’s about aligning your business goals with the agency’s capabilities.
Start by assessing their track record. Look for case studies, client testimonials, and campaign success stories. A top-tier agency will have no problem demonstrating how they’ve helped other businesses achieve meaningful results. Review the platforms they specialise in some agencies excel at Google Ads, others at Facebook, TikTok, or affiliate marketing.
Understanding how the agency measures success is also crucial. The best performance marketers will talk openly about metrics like Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Lifetime Customer Value (LTV). Transparency in reporting and data sharing is a sign of professionalism and accountability.
It’s equally important to gauge how well they understand your market. Agencies with prior experience in your industry will have valuable insights into what works and what doesn’t. Lastly, ensure their communication style and company culture are compatible with yours. A successful partnership relies on trust and collaboration.
Which Are the Top 10 Performance Marketing Companies in London?
1. inBeat – “The Creative Growth Engine”
inBeat combines data-driven precision with the influence of micro and nano creators to drive impactful campaigns. Known for matching brands with the top 2% of social media creators, inBeat designs high-performance campaigns that feel authentic. Their hybrid approach integrates TikTok, Instagram, paid ads, and user-generated content (UGC) to increase conversions while reducing acquisition costs.
For example, they helped Genomelink reduce CAC by 73% while doubling registration completions through video-based performance content. Their influencer network isn’t just wide it’s highly targeted, giving brands a scalable growth engine that balances performance with creativity.
Growth Driver
Data-focused social campaigns powered by micro-influencers and UGC content
Tailored Audience
DTC, mobile apps, and eCommerce brands seeking authentic social engagement at scale
- Website: inbeat.agency
- Address: kent, London, UK
- Email: hello@inbeat.agency
2. Growthcurve – “Scaling Startups with Performance Science”
Growthcurve is a performance marketing agency built for startups and high-growth businesses looking to scale quickly without wasting budget. Based in London, the agency acts more like a growth partner than a vendor embedding performance strategists, creatives, and data analysts directly into your team.
Their work spans paid social, paid search, landing page optimisation, and conversion rate science. Every campaign is structured for testing, iteration, and scale, following a full-funnel growth methodology.
They’ve worked with early-stage and funded startups to build scalable growth engines across the UK and globally. Their campaigns often start lean but are built to grow aggressively based on real-time performance data.
Core Edge
Integrated growth campaigns powered by testing frameworks and agile teams
Ideal For
Startups and tech companies in rapid growth mode needing scalable acquisition strategies
- Website: growthcurve.co
- Phone: +44 0203 870 3186
- Address: 50 Liverpool St, EC2M 7PY
- Email: hello@growthcurve.co
3. The Social Shepherd – “Full-Funnel Social Performance”
The Social Shepherd is a go-to agency for brands looking to dominate paid social and creative performance across platforms. With a presence in both London and the US, they manage campaigns from awareness to conversion blending creative production, influencer marketing, and ad strategy to drive ROI.
Their cross-functional team builds and tests scalable campaigns, helping brands leverage both platform algorithms and human psychology. Their creatives are especially effective on TikTok and Instagram, making them a strong fit for youth-centric and trend-forward brands.
Campaign Focus
High-converting social and search campaigns powered by influencer insights and media planning
Works Best With
Retail, fashion, FMCG, and lifestyle brands seeking ROI through social media
- Website: thesocialshepherd.com
- Phone: 020 8004 8098
- Address: Chocolate Studios, 7 Shepherdess Pl, London N1 7LJ
- Email: hello@thesocialshepherd.com
4. RocketMill (PMG) – “Enterprise-Grade Performance, Flexible Partnerships”
RocketMill, now part of PMG, offers a unique blend of technology, media strategy, and flexible client engagement. From UX to CRO and advanced media planning, they serve large-scale businesses looking for both customisation and sophistication.
Their clients span automotive, retail, and finance industries, where performance needs to be aligned with compliance and scale. RocketMill’s platform-driven approach gives brands a 360-degree view of campaign performance, and their no-lock-in contract model makes them a modern choice for enterprises.
Key Differentiator
Enterprise media strategies combined with in-house tech for analytics and CRO
Ideal For
Corporate marketing teams in automotive, retail, and enterprise tech
- Website: pmg.com
- Phone: 01273 916600
- Address: 14, 17 Market Pl, London W1W 8AJ
- Email: info@pmg.com
5. Collective World – “Purpose-Driven Performance at Scale”
Collective World offers something rare scale and sustainability. As a certified B Corp, they mix mission-driven values with high-impact performance strategies. Their media and creative teams leverage emerging technologies like Nvidia Omniverse to speed up asset production without sacrificing quality.
Brands that care about ESG and profitability equally are drawn to their hybrid capabilities: SEO, influencer campaigns, programmatic ads, and connected TV. Their innovative work includes carbon-aware AdTech and full-funnel campaigns that consider planet, people, and performance.
Unique Capability
Sustainable media strategy blended with AI and creative automation
Best For
Eco-conscious consumer brands, beauty, gaming, and automotive verticals
- Website: https://collectiveworld.com/
- Phone: 020 7843 3555
- Address: 20 Red Lion St, London WC1R 4PS
- Email: london@collectiveworld.com
6. Tug Agency – “Proof-Driven Performance”
Tug Agency brings deep tech into performance marketing. With proprietary tools like Tug CID and Real Impact, they offer clients full attribution insights and data clarity.
Their campaigns are built to maximise ROAS across platforms like Google Ads, programmatic display, and YouTube. Whether it’s media buying or SEO, every campaign Tug runs is backed by proof. They’re trusted by both retail and finance brands, particularly when the cost of bad attribution is high.
Signature Strength
Owns proprietary attribution platforms for provable performance outcomes
Target Clients
Retail, automotive, and finance brands with a need for transparency
- Website: tugagency.com
- Phone: 020 7033 6933
- Address: 3rd Floor, 1 Leonard Circus, London EC2A 4DQ
- Email: hellolondon@tugagency.com
7. Talk To Target – “Conversations That Convert”
Talk To Target is a London-based performance marketing agency that specialises in generating qualified leads through intent-driven communication and hyper-targeted outreach.
Unlike traditional marketing firms, they focus on personalised, conversational strategies such as cold email, LinkedIn outreach, and funnel automation to deliver real, measurable outcomes. Their approach is rooted in understanding buyer psychology, timing, and messaging to spark genuine interest from decision-makers.
Operating as a white-label partner for marketing agencies or as a direct extension of in-house teams, Talk To Target doesn’t just book leads they nurture conversations that turn into revenue.
The agency uses a combination of AI-enhanced data tools and human-led outreach to attract, engage, and convert high-value prospects.
Whether you’re a SaaS brand, B2B service provider, or agency partner, Talk To Target’s performance marketing strategy is grounded in clear KPIs, weekly reporting, and a deep understanding of B2B sales cycles.
Strategic Focus
Conversational lead generation through outbound sales and funnel automation
Best Suited For
SaaS companies, B2B service providers, and agencies looking for reliable lead flow
- Website: talktotarget.co.uk
- Phone: 020 4505 4650
- Address: 81, The Cut Waterloo London SE1 8LL
- Email: Contact Form
8. DAC Group – “Global Reach, Local Precision”
DAC Group combines the power of global strategy with local execution. Their AI-enabled platforms IRIS and TransparenSEE connect media, data, and operations into a single dashboard, giving clients full visibility and flexibility.
Recognised by Forrester for their performance marketing capabilities, DAC is especially strong in omni-channel strategies across multiple regions. Their persona-based targeting is backed by enterprise-level insights, ideal for hospitality, food, and retail sectors managing complex, multi-location campaigns.
Key Advantage
Enterprise omnichannel execution powered by AI and local targeting
Recommended For
Brands managing regional campaigns in hospitality, F&B, and multi-site retail
- Website: dacgroup.com
- Phone: +44 2038664210
- Address: 1 Berry Street, Clerkenwell London, EC1V 0AA
9. Bind Media – “Performance Built on Precision & UX”
Bind Media is a data-led performance marketing agency that combines precision targeting with user experience (UX) design to maximise digital ROI. Based in the UK with a growing presence in London, they specialise in PPC, paid social, landing page design, and conversion rate optimisation (CRO). Their strength lies in building high-converting user journeys that don’t just attract traffic but convert it with consistency.
What sets Bind Media apart is their seamless integration of creative, analytics, and technical performance. Every campaign is built around deep audience research, funnel mapping, and A/B testing to ensure marketing spend results in real business growth. They’re a certified Google and Meta Partner and have a strong reputation among SaaS, eCommerce, and service-based businesses.
Specialist Skill
Merging UX, CRO, and paid media into a unified performance strategy
Ideal For
Brands needing efficient paid acquisition and better post-click user journeys
- Website: bind.media
- Phone: 01225 931074
- Address: 33 Oldfield Rd, Bath BA2 3NE
- Email: hello@bind.media
10. Elevate Digital Solutions – “Where Profit Meets Performance”
Elevate Digital Solutions is a London-based performance marketing agency that helps businesses scale profitably through a laser-focused approach to SEO, paid media, and CRO. Known for their commitment to transparency and results, Elevate specialises in working with small to mid-sized brands looking to unlock consistent, scalable growth without inflated budgets or long-term commitments.
Their unique value lies in aligning every marketing action with your bottom line. Instead of chasing vanity metrics, the team focuses on revenue-driving activities from technical SEO and high-intent PPC campaigns to landing page optimisation that maximises conversion rates. One of their standout features is their 15-day money-back guarantee, which reduces client risk and demonstrates confidence in their strategies.
The agency’s results speak for themselves: over £10 million in tracked sales for clients and countless testimonials highlighting both performance and personal attention.
Real Advantage
Profit-focused digital strategy delivered with full transparency and a money-back guarantee
Best For
SMEs, ecommerce brands, and service providers seeking measurable growth without long-term lock-ins
- Website: elevate-digital-solutions.com
- Phone: 020 3026 2416
- Address: The Dock, Tobacco Quay Wapping Lane, London E1W 2SF United Kingdom
- Email: info@elevate-digital-solutions.com
What Services Do Top London Performance Marketing Companies Typically Offer?
Most leading agencies in London provide a full suite of services tailored to performance-based goals. Their campaigns are designed to convert traffic into sales or leads, optimised through analytics and continual testing.
Pay-Per-Click advertising remains at the core, particularly via Google Ads and social media platforms. Agencies also use affiliate marketing to partner with influencers or publishers who drive traffic and conversions, usually on a commission basis.
Another essential service is Conversion Rate Optimisation (CRO), which focuses on improving the performance of landing pages and websites. This might include redesigning a page layout, testing headlines, or refining calls to action to increase conversion rates.
Many agencies integrate content marketing and SEO strategies with performance goals in mind. Instead of producing content for awareness alone, they focus on attracting high-intent traffic that converts. Advanced tracking and analytics are standard across all services, ensuring that clients have visibility into every aspect of their campaign.
How Much Do Performance Marketing Companies in London Charge?
Pricing structures vary, but most agencies offer flexible models depending on the client’s needs, scope, and desired outcomes.
Startups and small businesses might opt for performance-based or pay-per-click models where fees align directly with results. Larger enterprises often use hybrid models, combining retainers with performance bonuses.
To provide a clearer picture, here’s a comparison of common pricing frameworks:
| Pricing Model | Description |
| Pay-Per-Click (PPC) | Clients pay per ad click, plus agency management fees |
| Performance-Based | Fees are earned only when agreed results are achieved |
| Fixed + Bonus | A base fee is charged, with bonuses for exceeding KPIs |
| Revenue Share | Agency takes a percentage of revenue from marketing results |
| Monthly Retainer | Fixed monthly rate for ongoing services |
Typical monthly fees range from £1,000 to £50,000, depending on business size, competition level, and marketing goals. Setup fees and ad spend are often billed separately.
What Kind of Results Can You Expect from a London Performance Marketing Agency?
Results depend on your industry, goals, and campaign strategy. However, working with a top performance agency usually leads to measurable improvements within a few months.
PPC and paid social campaigns can begin driving results in as little as 30 days. Affiliate marketing takes slightly longer to mature but offers sustainable, long-term ROI. SEO and content campaigns may take six months or more to gain traction but often yield consistent results over time.
Leading agencies will provide detailed reports outlining spend versus return, campaign effectiveness, and future strategy. Expect insights into user behaviour, conversion paths, and opportunities for growth. Transparency and communication are central to performance marketing success, and most agencies will tailor reports to your preferred format and frequency.
Is a London-Based Performance Marketing Company the Right Fit for You?
Hiring a local London agency offers several advantages. These firms often have deeper knowledge of the UK market, including buyer behaviour, seasonal trends, and regulatory compliance. Face-to-face meetings, local networking opportunities, and real-time support are also major benefits.
However, if your business operates internationally or requires niche expertise, you might consider an agency with a broader footprint. The key is to match the agency’s experience with your specific goals and scale.
A London-based partner is ideal for companies looking for a responsive, collaborative, and locally informed service that can drive high-impact results within the UK market.
What Should You Prepare Before Contacting a Performance Marketing Firm?
Being prepared can significantly improve the outcomes of your first engagement with an agency. Start by identifying clear business goals, such as increasing revenue, generating leads, or reducing acquisition costs.
It’s also helpful to have a budget in mind, even if it’s flexible. Agencies can better recommend services when they understand your financial parameters. Sharing historical marketing data, target audience profiles, and any past campaign results will also allow them to offer a more strategic proposal.
Lastly, prepare a list of questions to assess the agency’s capabilities and ensure alignment with your expectations. A well-structured consultation will help you identify whether the agency is a good cultural and strategic fit.
Conclusion
London’s performance marketing landscape is vibrant and diverse, offering solutions for businesses of all sizes and industries. From high-growth startups to long-established brands, the right agency can unlock scalable, results-driven growth.
This guide has highlighted how to evaluate agencies, understand pricing, and prepare for a successful partnership. With the top 10 performance marketing companies in London now in your hands, you’re well-equipped to take the next step with confidence.
FAQs About Performance Marketing Companies in London
What’s the difference between performance marketing and digital marketing?
Performance marketing is results-based and often tied to specific actions like sales or leads, whereas digital marketing includes broader goals like brand awareness.
How do performance marketing agencies typically charge clients?
Agencies may charge per click, per lead, as a percentage of revenue, or via monthly retainers depending on the services provided.
Are long-term contracts required?
Many agencies offer flexible contracts. However, some may recommend three to six-month minimums to optimise and evaluate campaign performance.
Can these services benefit brick-and-mortar businesses?
Absolutely. Performance campaigns can drive foot traffic, phone enquiries, or local bookings with the right targeting.
Do top agencies use AI and automation?
Yes, leading firms use tools powered by AI for ad bidding, targeting, and real-time optimisation to enhance results.
What are signs that a performance campaign is working?
Lower acquisition costs, improved ROI, higher engagement, and increased lead volume are typical indicators of a successful campaign.
What should I ask during an agency consultation?
Ask about their previous successes, client retention rate, reporting tools, account management style, and campaign scaling process.