Choosing the right paint brand is essential in a city as architecturally diverse and design-driven as London. From heritage townhouses to modern flats, quality paint plays a vital role in enhancing both style and durability.
With increasing demand for eco-friendly, long-lasting, and design-conscious finishes, Londoners are turning to trusted paint companies that deliver on performance and aesthetics.
This guide highlights the top 10 paint companies in London for 2025, featuring a mix of premium, sustainable, and trade-trusted brands. Whether you’re a DIY enthusiast or working with professionals, these brands offer the ideal blend of colour innovation, surface protection, and reliability for any painting project
What Makes a Paint Company Stand Out in London?
London’s architecture spans everything from classic Georgian facades to ultra-modern penthouses. As such, the paint brands that succeed here need to do more than simply sell colour they must address a unique blend of style, climate, and practical performance.
Adaptability to London’s Housing Styles
From limewash for listed buildings to sleek matt emulsions for modern flats, the best paint companies cater to all kinds of surfaces. Offering specialised paints for stone, metal, wood, and plaster is essential in this diverse market.
Colour Innovation and Design Focus
In a style-conscious city, brand reputation often hinges on colour sophistication. Companies like Farrow & Ball and Little Greene excel here by providing curated palettes inspired by history, art, and architecture.
Sustainable and Health-Friendly Formulations
With many Londoners living in dense areas or raising young families, low-VOC and breathable paints are in high demand. Brands that prioritise environmental safety and indoor air quality stand out for the right reasons.
Who Are the Top 10 Paint Companies in London?
1. Farrow & Ball – “Timeless Colours, Iconic Finishes”
Renowned globally and beloved locally, Farrow & Ball is synonymous with luxury and craftsmanship. Founded in Dorset, their rich, deep-toned paints are made using age-old techniques and eco-conscious formulas.
London homeowners and designers favour F&B for its unmistakable hues and refined, chalky matt finish. The brand is also known for its curated colour palette, which reflects classic British heritage with a modern twist.
Signature Range
Estate Emulsion a velvety, low-sheen finish perfect for interiors.
Most Popular For
High-end period homes and heritage colour schemes.
Pricing: ~£54 per 2.5L can (Estate Emulsion)
- Website: www.farrow-ball.com
- Phone: 01202 876141
- Address: Showroom: 295 Fulham Road, Chelsea, London SW10 9QH
- Email: customerservices@farrow-ball.com
Review: ★★★★★
“The depth of colour is simply unmatched — it elevates every room.”
2. Dulux – “Let’s Colour Every Home in London”
Dulux is one of the UK’s most trusted and widely available paint brands, known for its reliability, ease of use, and vast colour library. Owned by AkzoNobel, Dulux caters to all from DIY beginners to professional decorators.
The brand balances innovation with accessibility, offering paints for walls, wood, masonry, and more. Its trade range is a favourite among contractors, while the retail line includes user-friendly solutions like colour testers and washable formulas.
Signature Range
Dulux Easycare stain-repellent and washable for high-traffic areas.
Most Popular For
Everyday homes needing practical, affordable, and stylish finishes.
Pricing: ~£28 per 2.5L (Easycare Matt)
- Website: www.dulux.co.uk
- Phone: 0207 405 0152
- Address: 57 Farringdon Road, London, EC1M 3JB
- Email: duluxcustomerservices@akzonobel.com
Review: ★★★★☆
“Great value and so easy to apply perfect for weekend DIYers.”
3. Little Greene – “Intelligent Paints, Historic Colours”
A favourite among architects and designers, Little Greene produces premium paints that combine bold aesthetics with environmental responsibility.
Their paints are made in the UK using traditional pigments and offer superb coverage. Known for working with the National Trust, their colour collections reference centuries of British interior design. They also lead the way in sustainable practices with low-VOC formulas and recyclable packaging.
Signature Range
Intelligent Matt Emulsion durable, washable, and eco-friendly.
Most Popular For
Eco-conscious homeowners restoring or redecorating classic interiors.
Pricing: ~£52 per 2.5L
- Website: www.littlegreene.com
- Phone: +44 (0) 161 23 00 880
- Address: 310 Kings Road Chelsea London SW3 5UH
- Email: mail@thelittlegreene.com
Review: ★★★★★
“Elegant tones, rich texture, and I love that it’s kind to the environment.”
4. Paint & Paper Library – “Architecturally Inspired Palettes”
This sophisticated brand caters to designers, stylists, and boutique property developers across London. Paint & Paper Library is known for its tonal colour families, offering five variations of shade in one palette ideal for creating layered, harmonious spaces. Their finishes have a distinctive silkiness, and the brand has carved out a niche among contemporary interior professionals.
Signature Range
Architectural Emulsion ultra-matt finish for minimalist spaces.
Most Popular For
Design-led interiors that demand depth and cohesion.
Pricing: ~£55 per 2.5L
- Website: www.paintandpaperlibrary.com
- Phone: 020 7823 7755
- Address: 3 Elystan St, London SW3 3NT, UK
- Email: info@paintlibrary.london
Review: ★★★★☆
“Perfect tones for clean, architectural lines. Our gallery walls have never looked better.”
5. Crown Paints – “Colour With Heart Since 1777”
One of Britain’s oldest paint brands, Crown Paints blends heritage with modern innovation. Offering both retail and trade lines, they provide reliable performance at an accessible price point.
Crown also has a growing reputation for eco-paint technologies and social responsibility. Their new Breatheasy® line is designed to improve indoor air quality while maintaining coverage and colour vibrancy.
Signature Range
Breatheasy® 99% solvent-free and allergy-friendly.
Most Popular For
Budget-friendly and family-safe home decorating.
Pricing: ~£25 per 2.5L
- Website: www.crownpaints.co.uk
- Phone: +44 20 8692 5281
- Address: Unit 5, Surrey Canal Trade Park Off, Juno Wy., Surrey Canal Rd, London SE14 5RW, United Kingdom
- Email: info@crowndecoratingcentre.co.uk
Review: ★★★★☆
“Smells clean, dries fast, and it’s safe around kids – love it.”
6. Benjamin Moore UK – “American Innovation Meets British Design”
Launched in the UK market in recent years, Benjamin Moore has gained traction among London’s premium decorators and designers. Known for its extreme durability, fade resistance, and deep pigment technology, it offers more than 3,500 shades. Its Aura and Regal lines are especially popular in upmarket renovations and new builds.
Signature Range
Aura® Interior ultra-durable, colour-rich premium emulsion.
Most Popular For
High-end interiors that need long-lasting beauty and bold colour.
Pricing: ~£65 per 3.78L (1 US gallon)
- Website: www.benjaminmoorepaint.co.uk
- Phone: 01753 575756
- Address: 263 Fulham Rd., London SW3 6HY, UK
- Email: infouk@benjaminmoorepaint.co.uk
Review: ★★★★★
“It went on like velvet and looks just as rich six months later.”
7. Lick – “Modern Paint. Made Simple.”
Lick is a digital-first UK brand that disrupted the market with its curated colour palettes, mess-free peel-and-stick swatches, and eco-packaging. Favoured by millennials and renters, Lick offers a straightforward, online-driven experience and plant-based, low-VOC paints. Despite its modern appeal, it delivers impressive coverage and finish quality.
Signature Range
Lick Matt Emulsion flat, modern finish in trending shades.
Most Popular For
First-time homeowners, renters, and online-savvy decorators.
Pricing: £45 per 2.5L
- Website: www.lick.com
- Phone: +44 20 3146 4562
- Address: 65 Northcote Rd, London SW11 1NP, United Kingdom
- Email: hello@lick.com
Review: ★★★★☆
“Loved how easy the process was. Plus, it’s gorgeous on the wall.”
8. Zinsser – “The Primer and Problem-Solver”
While not typically a decorative paint brand, Zinsser is a must-have name for professionals and serious DIYers. Best known for its performance primers and stain-blockers, Zinsser ensures longevity and adhesion for any topcoat. It’s especially useful for painting kitchens, bathrooms, or any damp or tricky surface in London’s older homes.
Signature Range
Zinsser B-I-N – shellac-based primer for sealing stains and odours.
Most Popular For
Surface prep, mould-prone areas, and stain-heavy walls.
Pricing: £20–£40 per 1L
- Website: www.zinsseruk.com
- Phone: +44 (0)191 411 3146
- Address: 21 White Rose Way, Follingsby Park, Gateshead, Tyne & Wear, NE10 8YX
Review: ★★★★★
“Saved our kitchen ceiling — no more damp stains, no peeling.”
9. Earthborn – “Paint the Natural Way”
A true eco-pioneer, Earthborn produces natural, breathable, clay-based paints free from petrochemicals and VOCs. Their paints are ideal for lime plaster walls and listed properties, making them a top pick for older London homes. They also carry the EU Ecolabel and are often recommended by sustainable architects.
Signature Range
Claypaint breathable, odour-free paint with rich texture.
Most Popular For
Period homes, eco-builds, and clients with chemical sensitivities.
Pricing: ~£49 per 2.5L
- Website: www.earthbornpaints.co.uk
- Phone: 01928 734 171
- Address: 283-285 New North Road, Islington, London, N1 7AA
- Email: sales@earthbornpaints.co.uk
Review: ★★★★☆
“Gorgeous colours and the air feels fresher inside. Worth every penny.”
10. Leyland Trade – “Affordable Quality for Everyday Jobs”
Leyland Trade has long been a staple among London decorators thanks to its value-driven pricing and dependable finishes. While not a designer brand, it offers excellent coverage and quick drying, making it a go-to for rental properties and quick turnarounds. Their Matt and Acrylic Eggshell lines are used in homes, schools, and shops alike.
Signature Range
Leyland Trade Vinyl Matt easy-to-apply and great for coverage.
Most Popular For
Landlords, contractors, and budget decorators needing efficiency.
Pricing: ~£18–£25 per 2.5L
- Website: www.leylandtrade.com
- Phone: 020 7275 2999
- Address: 167-169 Shaftesbury Ave, London WC2H 8AN, United Kingdom
- Email: info@leylandsdm.co.uk
Review: ★★★★☆
“Not flashy, but solid performance every time. Great for rental properties.”
What Services Do These London Paint Companies Offer?
While they are primarily manufacturers, many of these top paint companies now offer more than just paint tins. Here’s how they add value to London consumers:
Professional Colour Consultation
Brands like Farrow & Ball, Little Greene, and London Painting Group (via showrooms or online) help clients choose tones, finishes, and combinations that suit specific lighting, room size, and décor.
Eco-Conscious Paint Lines
Earthborn and Crown’s Breatheasy ranges lead the way in offering odourless, solvent-free paints for families, allergy sufferers, and those living in compact city flats.
Specialty Finishes and Primers
Zinsser provides industry-leading primers, while Paint & Paper Library specialises in ultra-flat matt and tone-on-tone finishes for architectural flair.
Where in London Do These Paint Companies Operate?
Paint brands on our list ensure that their products are widely available throughout Greater London, including local stockists, trade centres, and direct online shipping.
| Region | Stockist Options or Brand Presence |
| Central London | Farrow & Ball Chelsea, Dulux Decorator Centre Soho |
| North London | Brewers Decorator Centre Finchley, Leyland at Selco |
| South London | Crown Paints Brixton, Lick delivery hubs |
| East London | Paint & Paper Library Shoreditch, Earthborn in Hackney |
| West London | Little Greene Notting Hill, Benjamin Moore Chelsea |
| Online Access | Lick, Dulux, Little Greene, Farrow & Ball, Earthborn |
When Should You Hire a Professional Paint Company in London?
Seasonal Best Practices
Spring and early summer remain the ideal time to paint in London, especially for exterior projects. The weather is milder, allowing for better curing and quicker project completion.
Life Moments and Renovations
Whether you’re moving into a new property, preparing for a baby, or renovating a buy-to-let, hiring a professional ensures the finish reflects the moment’s importance.
After Repairs or Damp Issues
Once structural issues like damp or cracks are resolved, a fresh coat of the right paint especially primers like Zinsser helps prevent future problems.
Why Choose a Local Painting Company Over a National Brand?
Even though the brands listed are national or global, sourcing them locally in London has benefits:
Faster Delivery and Restocks
Having local showrooms or distributors means less waiting time and easy returns.
Local Knowledge from Stockists
London-based paint shops and decorators know what works for your property type, humidity levels, and finish expectations.
Personalised Support
Local reps or colour experts can offer tailored recommendations on everything from sheen levels to undercoats.
How Much Do Painting Services Cost in London in 2025?
If you’re using these brands with a professional painter, your final cost will include both labour and materials.
| Service Type | Typical Price Range (GBP) |
| Painter’s Day Rate (Labour Only) | £150 – £250 |
| Interior Painting (Per Room) | £200 – £450 (including paint) |
| Whole Flat Painting (2-bed) | £1,200 – £2,200+ |
| Exterior Painting (Terrace House) | £2,500 – £5,000+ |
| Paint Only (High-End Brands) | £45 – £65 per 2.5L |
Premium paints like Farrow & Ball and Benjamin Moore increase material costs but often reduce the number of coats needed.
What Should You Check Before Hiring a Paint Company in London?
While you’re using top-quality paints, the final outcome still depends on application. Here’s what to look for in a painter:
Experience With Your Chosen Paint Brand
Some paints have different consistencies or dry times. Make sure your painter is familiar with the brand you’re buying.
References and Certifications
Always ask for recent projects and check reviews. For larger jobs, insist on insurance and written quotes.
Attention to Preparation
No paint will look great on a poorly prepped wall. Ensure the contractor is thorough with sanding, filling, and priming.
Conclusion
Choosing the right paint brand depends on your priorities. For eco-living and heritage homes, go with Earthborn or Little Greene.
Farrow & Ball and Benjamin Moore lead the way for luxury interiors, offering rich colours and premium finishes. For reliable, budget-conscious solutions, Dulux, Leyland, and Crown remain the top choices across London homes.
Whether you’re tackling a full renovation or refreshing a single room, the brands listed in this guide offer the quality, colour depth, and durability that Londoners deserve.
FAQs About Paint Companies in London
Are all premium paints really worth the price?
Yes, many offer better coverage, deeper pigmentation, and longer-lasting results—meaning fewer coats and better overall value.
What’s the most eco-friendly paint brand in the UK?
Earthborn is widely regarded as the top eco-conscious brand, offering clay-based, VOC-free paints.
Can I mix and match brands for primers and topcoats?
It’s possible, but not always recommended. Some finishes rely on compatible basecoats for adhesion and longevity.
Which paint brand is best for rental properties?
Leyland Trade and Dulux Easycare offer durability at a great price, ideal for frequently refreshed spaces.
Is it safe to paint indoors in winter in London?
Yes, with good ventilation and low-VOC paints, indoor winter painting is safe. Drying times may increase slightly.
Where can I find professional colour consultation services?
Farrow & Ball, Little Greene, and Lick all offer in-person or virtual colour consultations in London.
How long do premium paints typically last?
With proper prep, quality paint can last 7–10 years before needing reapplication.